Find Out Why Your SEO Efforts Might Suck

Whilst many businesses have found an SEO strategy that works for them, many still struggle to get the results they crave. Since the recent changes to Google's algorithms, the websites that have done the best are those that have improved their online content, varied their anchor text and cleaned up their low-value backlinks. However, not everybody has been successful adapting to the new ways of SEO.

If your SEO campaign is failing you, consider these 4 common SEO mistakes.

1.Poor-quality content. A major mistake that many websites make is that they put inadequate effort into their online content. Nevertheless, for a strong presence online good-quality content is invaluable.

There are no excuses for poor content, even if you are unable to create it yourself! You can hire your very own copywriting service, something that many SEO companies (see - off page SEO ) are now able to offer their clients.

2.You're giving priority to link-building. Before the latest Google updates, a lot of people made the mistake of putting the majority of their efforts into link-building and PPC (see - Essex pay per click marketing company ). Nonetheless, Google is now prone to favour websites that make the most of original and sharable content.

So, if you're looking to drive more traffic to your site and boost your natural link profile, good content is still the way to go.

3.You've not got a social media strategy. Thanks to the rise in social media, it has now become easier than ever for businesses to communicate with their target audiences and build their online brand. Nevertheless, if you're failing to integrate social media into your marketing strategy you could be seriously missing out.

Create a business Facebook page, update your twitter feeds regularly and ensure that you stay connected with your consumers. Social media can help you to stay on top of your game - and Google!

4.You're trying to please Google too much! Finally, too many businesses are destroying their SEO efforts by worrying too much about Google. Worrying about what Google's next move may be is not helping your business to get anywhere. All that you can do is focus on creating exceptional quality content, reaching out to your consumers and building a trustworthy online brand. Do this and the rest will simply follow.

For more information on the best SEO services for your business, see - www.seoessex.co.uk .