Monday, December 17, 2012

Caution: Don't Let Your Business's Sites Miss Out To These SEO Scams



If you are considering investing in a expert SEO campaign for your business website, then you are making the right decision. A on site SEOservice can mean the difference between you dominating your market niche and getting lost in the dust of your competitors. However, when you are searching for the best choice of SEO Company for you - how do you know which companies will take you to the top and which companies are simply looking to take you for a ride?

The numbers of SEO companies relying on black hat SEO techniques are on the rise. So, if you want to learn how to distinguish the pros from the time wasters, look at these 3 biggest warning signs that an SEO company is not to be trusted.

1)They are reluctant to give information. Any company that refuses to be forthcoming with information should be disregarded. When you have questions but a company tries to brush it off with excuses such as 'it's too complicated to explain' - then you know without a doubt that they're a no-go. It isn't essential to know every single detail of how your SEO campaign will be conducted, but you should always be aware of exactly what you're paying for and the services you are getting. It is your business at the end of the day!

2)They make false promises. It's regrettable, but some companies may try to gain your custom through bogus promises and claims. A classic example of this, is a company that'll try to guarantee you a top 3 position with Google. This is an untrustworthy claim. First of all, regardless of how good a company may be, no company can guarantee or predict Google's current algorithms or know how a keyword will rank. You should be looking at companies that are honest and realistic about how exactly they will boost your rankings with Google.

3)They offer poor quality links for a high price. Some pay per click consultancy companiesmay try and secure your custom, with big offers - such as large numbers of links for an incredibly low price. As tempting as these offers may sound, don't let them fool you. Link building is crucial for generating greater online traffic - but only if you are using natural and high-quality links. Sites with high-quality content and natural linking will always be the most successful in the long run. On the other hand, sites that make use of cheap links in large quantities will never be productive or profitable in the long run.

Not every marketing company you meet will try and win you over with black hat SEO techniques; however, it is always best to know what to look out for when you are in search of a reputable company that you can trust.

For more information on SEO and what to look for in a professional SEO company, see - information about SEOEssex .



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