Most of us generate blogs, whilst some of us make a living out of doing so. The key is that in this day and age, both bloggers and writers of the web have to keep in mind the digital web crawlers employed by Google. With the use of search engines like google, readers can find the precise info that they call for. This Means as a website owner, it is your obligation to ensure that your website ranks highly for search related terms.
You can ensure that your site reaches the very top of Google by either employing a expert Search Engine Optimisation firm (see SEO optimisation), or you could save yourself some money by learning the SEO essentials yourself and in-turn optimise your company blogs yourself. If you would prefer to do it yourself, take a look at our 4 SEO-friendly blog tips here.
- Tip 1: Your Blog Post Title Should Include Relevant Search Terms
It is important to understand that when Google absorbs information from a website, it reads the code and nothing else. The layout of most blogging platforms means that the title is the initial thing that Google sees. The first few words of your blog tend to be assumed as the most important by Google, so overall, your title and the words in which you chose to feature are very important.
- Tip 2: Link Related Words to Previous Blogs You Have Written
Search engines associate blogs with links to be more superior than those without. Search engines also consider which word was chosen to link to the blog post. So, by linking a relevant word to the blog post, you will be increasing the rankings of your site in Google searches (other marketing strategies can assist too, see pay per click consultancy Essex).
More value will be gained from external links from sites that rank well in Google, whilst incoming links should still boost the ranking of your web page. So, all you need to do is link important keywords to other pages or even previous blogs, in order to gain credibility. Just don't add too many links as this may result in your site being penalised by Google.
- Tip 3: Aim To Add Tags to Your Blog Post
Blogging platforms usually allow you the option of adding tags to your post. Tags are used to organise your blog in order for web users and search engines can find what they are looking for. Google aims to recognise tags and uses them to rank your site for those specific terms. So, adding relevant tags to your blog post will help too, but just be wary of overdoing it, as Google may penalise you.
- Tip 4: You Can Locate the Best Search Terms with Google Insights
There's no need to guess which search and tag terms works best, as Google Insights is a great tool that compares the popularity of any search terms that you want to know about. Google is the most popular search engine, which is why we recommend that you focus your energy here.
We hope our four tips will help you to achieve an SEO-friendly blog. If you wish to gain more information, or would like to contact a professional SEO company for their assistance, see seoessex.co.uk.
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