Competing in the online marketing world has changed drastically in the past few years. The Panda and Penguin search engine algorithm updates sent many online businesses in search of a better strategy for ranking their websites. Search engine optimization, or SEO, has been the best way to rank a website in the search engine results pages. Some businesses thought that they were employing proper SEO techniques but found out that they weren't when those two updates wiped out their listings. The best way to go about optimizing a website is by using the SEO services of a professional SEO company. SEO services cover all facets of search engine optimization. Online optimization, off page SEO and website analysis are some of the services offered. SEO company professionals are able to keep websites ranking at the top of the search engine results pages even when updates such as Panda and Penguin are implemented. Team members of the SEO Company stay on top of changes in the industry. They attend conferences and speak with peers to give them the knowledge to be leaders in the industry. New SEO strategies are always emerging. These professionals incorporate them into their SEO services. Off page SEO is one area of optimization that plays a key part in obtaining and sustaining a high page rank. Google trusts a website when other websites give link to it. That trust gives the website authority based on the page rank of the website. The search engine will rank the website on a scale of zero to ten. A ranking of zero indicates that the website has been indexed but hasn't received a higher page rank. To raise that rank, a professional SEO company uses link building SEO services to boost that website higher in the search engine results pages. The professional SEO team has years of experience building links and staying updated with the changes that Google makes. Failing to use their SEO services could cost the company its rankings. If some of those online businesses had been using the services of a professional search engine optimization team, their websites may have survived the Penguin and Panda algorithm updates. Website analysis and monitoring will help an online business website sustain its rankings. SEO company professionals track the keywords, incoming links and search phrases used to find your products and services. They take this data and analyze it to implement new strategies for your website. Website optimization is never really completed. It's an ongoing process.
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