The 5 Most Common SEO Misconceptions - Debunked

As the internet continues to grow ever more competitive, businesses are striving harder and harder to find effective strategies which will help their websites to the top of Google. Nevertheless, with so much new and unreliable information making its way around the web, those who were once confident in SEO now doubt their campaign strategies.

If you're having difficulty separating the facts from the fiction, here are a few of the Five most common SEO myths found on the web today - debunked for your benefit.

Myth #1 The End Is Nigh For SEO. Fear mongers talk of the end of SEO, every time changes are made to Google's algorithms. Nonetheless, this is not the case. When Google updates such as the latest Penguin update are unleashed, it may seem like the end of all effective SEO; nonetheless, what an update like this really means is that your old SEO strategy has become less effective.

The fact that businesses continue to thrive from SEO indicates that whilst SEO can occasionally need re-tweaking, it is far from dead.

Myth #2 Anyone Can Do SEO. Whilst it is true that anyone can carry out SEO, not everybody can do so effectively. As a result, if you choose to have your website designed professionally, why not outsource your SEO to the professionals (see - SEO link building)? Unlike a regular web designer, an SEO expert can help your website to make money.

Myth #3 The More Links I Have, The Higher I'll Rank. This is an extremely common misconception held by many; the misbelief that the more links a site has, the better it will rank with the search engines.

However, this is not true. The success of your site's rankings are effected by the quality of your links, not the quantity.

Myth #4 Good Content Alone Will Guarantee A Good Ranking. Since the penguin update, Google has been keen to stress the importance of using high-quality content to rank well. Exceptional content is important, but alone it will achieve nothing.

You cannot expect traffic to find its own way to your site. Good content boosts organic traffic, but must be paired with other SEO rankings (through linking or PPC, see - PPC consultancy Essex ) to generate that much-needed traffic.

Myth #5 SEO is Spam. With Google hot on black hat SEO techniques, people are beginning to mistakenly tarnish all SEO practices with the same brush.

There are many black hat SEO techniques that web masters should wish to avoid; however, there are also many legitimate SEO techniques that are still capable of boosting a site's rankings in an ethical and effective manner.

So there you have it - 5 of SEO's biggest myths. Hopefully this will help you to clear up any doubts or misconceptions you may have had, helping you to regain confidence in your SEO techniques and look ahead to an improved, effective SEO campaign.

For more information on SEO, see - SEO company in Essex .