The Dos and Don'ts of Successful Web Design

With the online world growing increasingly competitive, having a profitable site has become more important than ever. Website design now needs to be about successful SEO, good user interaction and successful conversion rates. Fundamentally, you want a site that makes you money, not a site which is left to look pretty and collect nothing but 'virtual dust'.

Whether you are looking to make your own site or seek the services of a professional web design company (see - flyer design), here are a few of the top dos and don'ts today in successful web design:

Don't make search users work too hard. When on your website, users should not have to spend time looking for your products and services. So - avoid filling your site with irrelevant content that will distract visitors from what they're searching for.

Do focus on easy navigation and simplicity. A website which is well structured, to the point and easy to navigate will always prove popular with search users. When people view your site, they need to be able to find and buy your products or services easily. A site design that concentrates its efforts on good user-navigation will always prove to be more productive.

Don't overwhelm your users with too much information. Badly written or irrelevant content will not go down well with either search users or search engines.

Do include good-quality content. Remember - content is king! Relevant, good-quality content will be seen favorably with both search engines and search users. High-quality content will also lead to more organic linking to your site.

Don't use black hat SEO. What is regarded as black hat SEO? Invisible text, doorway pages or keyword stuffing - these are all considered to be forms of black hat SEO. Those who use black hat techniques risk missing out to higher rankings. So, is it really worth the risk?

Do hire an SEO expert. For your site to rank well within the search engines and place well amongst your biggest competitors, your website will need to be benefitting from exceptional on-site SEO. If you're new to SEO or not particularly confident in your ability to fully search engine optimise your website, you have two options; outsource some of your web design to an SEO expert, or choose a web design company that offers SEO as part of their web design package (see - business website design ).

These tips may help to mean the difference between a profitable site at the top of Google and a site that has been left to waste out in the online world.

For more web design tips and hints, or help from the professionals, see - www.webdesignessex.net or click here .