Small Business Marketing - Tips In Surviving Penguin Update

Small Business SEO

Are you one of the local entrepreneurs whose efforts in small business internet marketing have been hit by the Penguin update? If yes, there is good news for you. There are now proven ways which can help you bring back the website traffic that you lost and boost your fluctuating sales rate. Read on the following tips in relation to SEO techniques and online marketing.

Offer Online Users Your Best. Be reminded that Google exists just to give online users the most suitable information every time they launch a search. With a motto such as this, Google dedicates the first page of its search results page for websites that meet the criteria it has set.

This goes to show that local website and internet marketing business owners must strive to improve user experience for all their website visitors. However, this cannot be done without having a thorough analysis of the overall performance of your website. Apart from helpful web content, there are other factors which must be considered in here. You have to check on the status of all your links, the upload speed of your website and the extent of time your visitors stays on your website.

Modify Your Web Content. Google is keen about original and useful content more than ever. Websites which fail to meet Google's standards have been shaken terribly by the algorithm update. How they can your small business internet marketing can bounce back from this? Give your web content a facelift by shifting from direct sales messages to helpful insights that interests your target market. For the moments that you have to offer your products or services, do focus on sharing the benefits than the features.

Update Your Web Content Consistently. This could be achieved through blogging. It is the easiest way to post fresh content. As you blog on a regular basis, online users would keep coming back to your website. This is one of the small business marketing ideas which function as good source of highly-convertible traffic. What would you blog about? Write about any topic that concerns your niche or your target market.

Get On The Social Platform. You can consider social advertising under this option. On the other hand, you can simply share your daily thoughts on social networking sites like Facebook, Twitter and Google Plus. You can also post there a link to your new blog post. Comment on other people's post as well. Avoid using your social network account for business purposes only. Your followers would also love to know more about you as a person.

Vary Your Traffic Source. Perhaps, one technique is working for you. Never out your entire effort on it. Look for other opportunities by which you can earn traffic. With this, create an image of authority in your niche. Small business internet marketing is about creating relationships with your customers and co-entrepreneurs. Engage in niche forums. Do guest blogs. Try your best to provide help to online users. For one, you can answer their questions and share with them links to relevant information. As you focus on such things, Google would definitely reward your website a high ranking.