Tips For Recovering After The Google Penguin Updates

Have you heard about the Google Penguin updates? It has really been hard on many in SEO. To some extent, many people were hit by this update. Others were unscathed. In fact, it became quite easy for competitors to use the new update to take down their competitors quite easily. The way that you deal with these updates will have a lot to do with its impact overall upon you. Webmasters that responded to this update properly were okay in the end. Now lets look at some techniques for handling the Google Penguin updates, specifically three that work really well.

Do you even remember the last time you gave your site index a good hard going over? We're willing to bet that next to no website owners have ever actually done this and it matters now more than ever. It matters because of the Google updates but there isn't really anything to it. What's most important, of course, is that you look for URLs that aren't strictly needed, that might be redundant or that are actual duplicates. It's easier to commit the SEO sin of including duplicate content on your web site than you imagine. This is particularly true if your site is an older one and has a lot of pages. But it's still important to understand more about this subject so do more research. The next bit of information should be implemented rather rapidly, as soon as possible. When it comes to searches on the Internet, almost 50% of them are four words in length or more. Everything you do for your website, therefore, should be three words or more. Another very interesting data point is over 60% of all search queries are not for exact match. You probably would never have known this unless you did some serious PPC research on your own. It's a safe assumption that the use of exact match is not always the best choice. It is easy to be profitable with long tail keywords. You just have to try. We know huge numbers of web businesses have integrated this into their business, but what are your thoughts about it?

Just about every business on the net can have more streams of income even if they come from an expansion of marketing methods. Perhaps the worst thing any business owner can do is start taking success for granted and becoming ungrateful for it. We have read and heard about so many things over the years, and all the unfortunate things that happen to people are often partially self-inflicted in some way. Only those who are not really aware will want a business, and maybe they even use work from home to promote it, and want to take massive time off and go on vacations, or whatever. A successful business will keep you occupied and filled with a positive purpose for as long as you care to stay in the game.

You've probably also heard the word "infographics" a lot lately. These are just images that are highly relevant and contain appropriate descriptions in their file names. To get the most potential from infographics, you need to build them for links that work with your internal link structure, though it is possible to use them as external links as well. Use these images alongside a Pinterest marketing funnel to help them become even more powerful. It's clear that you should be able to do more with images than you ever have before and not using them to the best of your ability is the same as wasting your marketing energy. It also should go without saying that high quality graphics will have greater effectiveness, too.

It isn't exactly easy to get your business and marketing from where it is now to the standards now dictated by the Penguin and Panda updates. The actions you've taken before this moment are what feature most here. Pay close attention to your anchor text since a lot of this is about spammy, or perceived to be spammy, off-page SEO regarding backlinks.