Sunday, June 26, 2011

3 SEO Mistakes To Stay Away From At All Costs



So you've been trying to optimize your site and get it ranked in the search engines? You might be making the following mistakes that usually affect an SEO campaign.

One of the most common mistakes that new SEO marketers make is that they focus on the wrong keywords. The reason why it's important to choose the right keywords is simple: people when looking for a certain topic, they'll use a set of keywords. For example, if your target market is dog training, then you would be targeting keywords that are not only related to this niche but are also buying keywords. If you're selling an ebook on dog training, then your targeted keywords would be "learn dog training". In other words, if you choose the wrong keywords, then obviously your efforts will prove to be fruitless. Also, the backbone of successful search engine optimization is to focus on the right keywords and create a list of them, so that you are able to drive traffic in loads. There are many ways you can generate good keyword lists, but the easiest way is to use free and powerful tools such as the Google Keywords tool. One of the benefits of using free keyword tools is that you don't have to pay for getting good results. Alternatively, if you're looking for a more customized solution and targeted results, you can go for paid keyword research services like Word Tracker. Last but not the least, make sure that you are absolutely sure about the keywords you target because in the end you don't want to waste a lot of your time optimizing for the wrong keywords and wasting your efforts. There are many times when you think you're doing right in SEO, but in actuality you're doing the wrong. This usually happens when you don't understand or follow the guidelines set by the search engines. There are certain rules that you need to follow in order to get high rankings, and ignoring them could prove to be costly for you. Most of the unethical SEO practices involve going against these norms, which isn't the right way. Your aim should be to work within the framework laid by the search engines and build a relationship with them, rather than going against them, because you obviously can't win with them. There is absolutely nothing wrong in cooking up new SEO strategies but that shouldn't come at the risk of your website and its reputation.

Don't make the mistake of creating backlinks to your site too fast. This might look like a smart move but in actuality it will only get you in trouble. Your aim here is to create backlinks to your website in a natural way, not by doing it at a super human speed. This is one of the main reasons why sites get banned. When you build links fast, you send out a red signal to the search engines and basically tell them that you're spamming. Not a good thing when you're trying to create a lasting relationship with them.

In conclusion, the mistakes that we discussed in this article are made by many marketers. If you want to be a successful SEO expert, then avoid them and keep an eye out for more. This information was brought to you by http://www.sbaloansforwomen.org, your source for all things related on sba loans for women.



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