If you think pay per click is the answer to your website's problems, let me tell you why effective SEO, or Search Engine Optimization, will pay off with much better results. Organic traffic is not only cheaper than pay per click models like Adwords, but if done correctly can provide increased sales on your website for long term results. The minute you stop your pay per click campaign the traffic, and in turn, the sales stop abruptly. SEO not only brings in traffic in the short term like pay per click, but once you quit, results will hang around for months, maybe even years. Internet marketing and promotion along with well researched SEO tools is the key to a successful business website leading to consistent traffic.
Now let's talk about the cost of pay per click versus the cost of SEO. How many clicks will you get for $500? Realistically you'll receive about 100 clicks. Some of these may come from search engines and some from small ads on partner websites. The clicks coming from partner websites are largely unbeneficial and will rarely result in conversions. So how much do SEO and internet marketing cost? This can range drastically depending on the services and company you're dealing with. I recommend a budget of at least $300/month for effective, long lasting SEO and the promotion of your website. It's important that the SEO firm understands the importance of hard work and proper SEO. Make sure they're not promising the world for $100/month as this isn't possible. These companies will likely use negative automated search engine optimization tools that search engines don't like or they may not be providing the services that you really need at all.
So you're either reading this article because you've been using Adwords and you're not getting the results you'd hoped for or you're getting ready to launch your internet marketing campaign for your website. Don't fall for the pay per click trap! The great news for you is that it's not too late. There are plenty of SEO companies that understand what your website needs and how to get it done.
Organic traffic is the key to your website's success and a fundamental result of quality SEO. So the question is how you get organic traffic to your website. The first and most important thing to remember is content is king when it comes to SEO. Quality content should be relevant, informative and it should relate to keywords and your target market. For example, if you're running a bakery you may want to provide basic baking tips and maybe even recipes to entice visitors to your website. Just remember to keep creating content. You can never have too much content on you website as long as it's interesting information that will not only draw visitors to your site, but also keep them coming back for more.
On the other hand pay per click campaigns won't get you multiple visits from visitors. The only hope you have with Adwords is that your landing page and website are attractive enough to get them to purchase your product or service the first time around. Internet marketing and SEO will result in quality visitors that will spend time on your site and get to know your company. These SEO practices will result in a much higher conversion rate than pay per click campaigns.
So far I've discussed the very basics of SEO and internet marketing. There are dozens of tools that you'll need to implement if you really want your website to succeed. You'll need an attractive website design, keyword researched SEO, backlink marketing, article marketing and MUCH more. So the real question you probably have at this point is, do you have to hire an SEO firm or can you maximize your business websites earning potential yourself? This is a complex question, because these tasks can be done by you or a business partner. However, the enormous amount of time you'll have to spend on research alone will most likely be better spent focusing on sales, because if you hire the right SEO firm you'll have more business than you can handle.
The main thing to look for in an SEO and Internet marketing company is how often they work on your website. Of equal importance is how much they get done. There are no short cuts to a successful website. So get started today by finding a reliable and hard working SEO company that will get you results fast!
Learn more about the practice of seo and its benefits. Click here for a free search engine optimization consultation
No comments:
Post a Comment