SEO Tips & Tricks - Avoid Black Hat
Do you wish to study SEO? You definitely need to learn and do search engine optimization especially if your goal is for your website to be known by as many people as possible.
What you initially should understand is that search optimization is simply about making your website as easy as possible for the search engine spiders to find it and then rank it for the right keywords in its search results. Now what are these spiders? These are bots sent out by the search engines to gather data from all over the internet. Therefore you should consider these spiders as your friend and welcome them properly on your site. That is the job of on page SEO.
And by now you need to have realized the value of having the best keywords for yoursite. For the sake of our discussion, let us say you have a website that teaches people how to find a job in the career tht they have chosen. If you have done your keyword research then one keyword phrase that you should optimize your site for might be 'career choice for beginners'. Why? Because these are the words your target market are normally searching for online.
So how can you study SEO? There are both proprietary (read this: paid) and free options. I have listed some of these examples.
The best one would be through a set of SEO training course DVDs. This is of course a paid one, but often the best information come with a price. You know what they always say, you get what you pay for. The key here is to make sure that you are purchasing a training course from a reputable internet marketer or search engine optimization expert who has the track record to prove everything that he says in the training course.
When budget is your main concern then your next bet would be by reading some blogs about search engine optimization. And you will never be short with these blogs because there are a lof them who are dealing on this topic. So carefully choose the blog you will be following or else you will be getting poor training and you might never know but you could already be being taught some black hat SEO tactics. If yes for the later then you should stay away from such a blog as far as possible. It will do you no good especially when you do your own SEO.
Another popular free method to learn about SEO is through the forums. There are many forums which are dealing with this topic and you can easily get confused as to which ones you should be active in. Just be careful with the knowledge that you can get from the forums as these are frequented by spammers and SEO people who are dealing more with black hat techniques, something you definitely should not follow.
So that's about it. These are some of the easier ways that you can study SEO. Who knows but when you have mastered it you may even want to set up your very own SEO services company.
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