Effective Tips for Landing Page Creation

One of the biggest reasons that many new IMers fail is because they can't convert drive by traffic into leads or sales. Why is this true?

It is primarily true because the Internet Marketer does not focus on his landing page as much as he focuses on his traffic sources. Sure it is important to find targeted visitors but if you can't convert them to sales then acquiring those targeted visitors is an exercise in futility. Building a good landing page is very important if you want your online business to succeed. In this article we will look at a few of the things you can do to increase your page conversions.

When you're designing your landing page, you have to think simple and keep everything to the point. Your landing page design doesn't have to be anything too fancy or filled with high end graphics. But it definitely needs to be effective. Your aim here is to have a landing page that converts, so you should do whatever you can to make sure that your visitors get your message and aren't distracted in any way. Don't go for lots of columns; use a single column design that has no sidebars and uses a lot of white space to increase the readability. Besides that, you're not looking out to impress your visitors with your design skills, right? Your objective is to create a non-intrusive landing page that gets results. It's important that your landing page carries a strong headline; it should be highly relevant to sell your product. Your copy should be able to directly speak to your prospect in order to make the sale. Even if you create the best copy, but it fails to communicate the main USP of the product, then you won't see any great results. If for example, your ads say that you're giving away absolutely "Free Laptops", and you're not doing it in actuality, then your conversion rates will hit rock bottom. However, if you work on matching your headline to exactly what your prospects will find on the other side, you'll be able to reap good results from your efforts and compel them to read further.

Always remember to focus on your visitor more than anything else. Your prospects will want you to talk to them, not talk about yourself. Make use of "you" and "your" more than "we" and "us". This will help you create a relationship with your visitors and give them a feeling like you're directly conversing with them, something that's important. All in all, from the above tips we understand that a successful landing page is the one that focuses on the smallest elements and makes them contribute to the overall landing page. Using these tips in your landing page creation will allow you to get the most out of it, so make sure you don't ignore them. This information was brought to you by http://www.extremesportsunglassessite.com, your source for all things related on sport sunglasses.