Off-page search engine optimization is all about applying SEO outside your website, rather than on it. For many new Internet marketers, this term may seem to be confusing, but in actuality, it's not. The purpose of the following article is to clear a few misconceptions and help you build a strong foundation for your off-page SEO.
Understand the importance of building backlinks to your website. Without having relevant backlinks, it won't be possible for you to get ranked for your targeted keyword. If you look at your competing websites, you'll notice that one of the main reasons they are ranking high is because they have a large number of backlinks pointing towards their site. You don't have to build all your backlinks in a day, but instead, work through the process slow and steady, by getting a set number of links each and every day. Acquisition of high quality backlinks is one of the most important success criteria for off-page SEO.
When it comes down to off-page SEO, the search engines basically look at the type of backlinks you're getting from the other sites. The more trusted the referrer site is, the more valuable a backlink is in the eyes of the search engines. This is why you should try to get listed in popular web directories such as DMOZ and Yahoo! Directory - backlinks from these two directories are enough to put your website in the elite league. Apart from these directories, there are many more web directories on the Internet that you can search and submit your site to. Just make sure you're not linking to a directory that looks spammy or isn't trustable. You should also consider looking at factors such as the length of the registration of your domain name. This matters because legitimate domain names are usually registered for several years, while the illegitimate ones are rarely used beyond one year. Even though this may not seem like a very big factor, but making sure your domain name is registered for more than a year is a good idea if you want to make an impression on the search engines and look legitimate.
In order to be successful with on-page SEO, you have to abide by the rules Google lays out and make sure you're living up to their expectations in the best possible manner. Even though other search engines like Bing and Yahoo! matter, what your focus should be on is Google. This is exactly why you should not pay anyone for traffic or for links. This will not only bring you low quality traffic, it will also raise a red flag with Google, as they don't like websites that get into link buying.
Your off page SEO skills will improve as you put the above strategies into practice. Remember that you have to put in regular effort to see lasting results with SEO, so take it step by step and your efforts will be rewarded. This information was brought to you by http://www.readinstyle.com, your source for all things related on reading glasses.
Thursday, July 7, 2011
Long Term Results by Applying Off Page SEO
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