Tuesday, July 26, 2011

Maintaining the Top Spot for Your Search Engine Rankings



Launching your own website and having it get ranked in the search engines aren't the same activity--the simple act of setting up a site won't definitely earn you traffic; the traffic comes from your being able to keep your rank in the big search engines. There are lots of IMers and site masters who give up once rankings begin to slide but you don't have to do what they do. This article will teach you how to maintain the rank you've earned for your website with just a few tips. It's also important to keep in mind that reliable web hosting is most definitely a must have. We highly recommend Host Gator web hosting, be sure to look at our Host Gator review.

Keep Your Link Building Efforts Balanced: The main goal of your efforts should be to build a good long term impression on all of the search engines as well as Google so that you can earn a stable ranking for yourself. A great way to do this is to use "balanced" link building. In other words, you need to work on adding high quality backlinks to your website on a long time but consistent basis. When your link building isn't steady that sends up warning flares--don't think you can accomplish the same goal by adding a bunch of links in a day but nothing more for weeks.

Reputed websites build links naturally, without really going overboard with it. You have to give the search engines a reason to believe in you and think that you have a worthwhile website. Don't let the siren song of blackhat SEO get to you because using these techniques can severely affect the ranking of your website--and not in a good way. Avoid using any automated link building software tools that are designed to spam the search engines. Boost up the credibility of your website with balanced link building because it is really effective and can be really valuable to your website. Rather than attempting to cheat your way to the top of the pile, help yourself by providing ample evidence of your credibility.

Put in the Keywords Where they are Needed: When your keywords aren't placed properly throughout your webpages your overall rank could be affected. Some of the most important places to insert a keyword (among others) are in images, in titles and in headlines. Many webmasters and Internet marketers tend to ignore this aspect, even after knowing its importance. If you place your keywords correctly, you will do a lot better than the other people in your niche market and you'll have a much easier time keeping your search engine maintained. It is quite possible to get your site ranked well through backlinks but you should still put your keywords into your content strategically so that you don't risk that ranking falling over time.

You Need to "Get" Your Success: As time goes on, things change--they won't stay the same as they were the day you first optimized your site. It is because of this that you need to analyze your success as it happens--compare the changes to your analytics data so that you can see how your site has been affected. This is something lots of marketers forget to do but, if you work at it, you should be able to get a bunch of data that you can use to maintain your ranking. Over time you'll see that some strategies always work well while others lose their ability to help you maintain your goals. If you keep your focus on the things that actually work in your favor you will see quite a jump in success.

The article above clearly shows that SEO is a game and if you want to stay on the top, you must play that game consistently. Staying active with your website optimization will ensure your position doesn't drop. Lastly, be sure to check to see if there are any new HostGator coupon codes.



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