Top 3 Keyword Factors to Know When Making A Web Page

What are Keywords and how to choose keywords.

Keywords are the words that Internet users type into the "Search" box in their browser. These words tell the search engine what the user is looking for and then the search engines go find websites that would be a good reference for that Internet user and that is what the search engine shows us in the "search results". If you can get your website to show up on page one of the search engines "search results" when someone searches for a particular keyword phrase, that means that you have a Page 1 ranking for that keyword phrase.

1. Keywords should be researched in Google's keyword tool. This way you know whether or not people are searching for the keywords. Often, a keyword phrase we think would be good, is actually not. However, with just a tad bit of effort and research, we see that it's not getting searched for the way we imagined it would. The good thing about Google's Keyword tool is that it will recommend similar words that you can use and tell you how many searches are being done for it. Example:

I just performed a keyword lookup using Google's Keyword Tool for the keyword phrase "Screw driver kit". It sounds like a good keyword to optimize if I sell sets of screw drivers. When researched, we see that it gets 3,600 searches a month globally.

Google's Keyword Tool recommended "screwdriver set" which gets over 33,000 searches. Not only was I using "kit" when I should have used "set", but I was separating the word "screwdriver" into two words "screw driver"¦ which was hurting the results.

Based on what I have gleaned in Google's Keyword Tool, I decide that I will optimize "screwdriver set". Exactly as it appears, because any variations will change the keyword and therefore affect the results of my seo. So, I won't do "sets" plural or anything like that.

2. On-page placement in the code.

This is the web person's job, but if you want to supervise them I'll tell you what they should do. The keywords should go in the following places at the very least:

1. The title tags - It is most important to put the Keywords here
2. The Description meta tags. The keywords ought to be at or very near the beginning of the description. The description itself should be kept to under about 170 characters.
3. The Keywords meta tags. Again, you will want to place the keywords you consider most important at or near the beginning. Don't try to put too many keywords in these meta tags. Keep it to under 10 keywords or keyword phrases if you can.
4. The Alt tags that are within an images code.

3. On-page placement within the content.

1. Header tags. These are in brackets and contain "h1" or "h2" or so on... and are usually at the beginning of each section of the page. Don't use the keyword phrase you are optimizing in all of them. Just inserting the keyword phrase into a couple of the headings will be fine.
2. In about 2% of the content. So, for every 100 words, two should be the keyword phrase (assuming the keyword phrase consist of two words¦)
3. At the footer of the page, after everything else, put the keyword on the page one last time to really drive home to the search engine that the page is really about the what the keyword is.
4. Make it Bold - Find a place that you have integrated your keyword phrase into your content and make it bold! Just once, and try not to make anything else bold if you can. This is super minor, but it could be the little thing that pushes you ahead of a competitor.

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