Building reciprocal links for your site is one website marketing strategy that is considered to be very old. What if you have managed to build a site that has great content or great tools, or even both? All you need now is people to find out about it.
Helping you to receive direct traffic from the site that you are linked with is increasing your link popularity with reciprocal links. And additional links won't hurt your search engine rankings either!
The link exchange process has its secrets and tricks but it's not really a hard process. You need to avoid a lot of factors and take them into consideration as well. Convincing a webmaster to trade links with you, what sites to link with, and what sites to avoid are some of the things that you need to figure out.
When we say reciprocal link, this refers to some kind of agreement between two webmasters. Both of them place a link on their site that points to the other's website. From this linking, both websites will benefit, receiving direct traffic and increased link popularity which is why this is a win-win situation.
A little trust is also involved in this website marketing strategy. You don't have the time to frequently monitor them even though you can make links exchange with many sites. So you'll just have to trust that the other webmaster will keep your link on his site. You can be frustrated during this situation when you see that you still keep a link for a website but unfortunately, you're not receiving one back.
This website marketing strategy is not just a quick scheme to get tons of traffic and you shouldn't think of it as such. Actually, that's really not the case. It's a fact that only half of the many sites that have thousands of banners on them really work. Linking your site with related and popular websites in your industry is what you can do instead. You will avoid linking to any bad neighborhoods if you do this.
Bottom line is, compared to the new and powerful one way links, reciprocal links are an old website marketing strategy but even so, they can still bring you some results. But making your links exchanges as safe as possible is what you need to do.
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