When you begin the interesting trek to online article marketing, the first thing that you will ask yourself has to do with what keywords are. This is especially true if you have never been exposed to them. Most of those people who are new to Internet marketing think that the moment the site is uploaded on its host it would instantly appear on every single search engine that can be found online. You are probably shocked to find out that this is not what happens. The ones who have created websites before and are familiar with this fact can relate all too well. The sad thing is that websites do not appear like by magic on the search results pages of people, at least not if you do not exert some effort on your part. But still, one can just hope. You have to understand this more thoroughly. Search engines are quite like phone directories. Both of these things itemize the companies depending on their categories. But rather than looking at them as categories, look at these as keywords. When you got the companies' phone number, you were probably trying to figure out which category the particular business would be located under. This same logic is applied by search engines when they itemize websites. Think of the keywords that are likely to be used by your visitors when they are searching for your website on the Internet. Use these keywords on your website and on your articles if you are doing article marketing. Assume for a while that you own a business that sells computer parts. You have decided to set up your own website and so your potential keywords can be 'computer parts', 'computer parts online', 'cheap computer parts', etc. You have to figure out which keywords are being used by most of the people who use search engines and are looking for businesses that groom dogs. This process can be a bit challenging especially if you are very new to the world of online marketing. The best thing that you can do to find out which keywords are relevant is to use a keyword generator tool. These can be easily found online; all you have to do is search for them. There are a couple of free ones and there are some that you would have to pay for. Just make sure to use the ones that have good reputations.
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