You thought marketing on Twitter was a walk in the park, maybe, but it is just like marketing anywhere else where you need to put forth the right effort. An effective way to derive the best value out of your Twitter followers is to use an autoresponder to automatically direct message them and build a relationship. We have a few excellent guidelines you should know about, and they concern how to best use this autoresponder.
People are tired of being spammed these days, especially with fake offers that are out to scam them off their hard earned money. So with that said, obviously you need to create a decent to very good impression on everyone you deal with at Twitter and especially new followers. We all get our own versions of mental red flags when we read things on the net, and that is what you have to avoid causing. You want your followers to trust you for who you are, and not un-follow you as soon as they get your message. It is so easy to avoid making these kinds of mistakes, and we wonder sometimes why people keep doing it.
Follower behavior is important to keep track of at Twitter because you need that feedback about your links just like any other type of campaign. Some marketers complain that their links never get clicked on, and that is a result of something usually along the lines of targeting. Should you go with a link in your DM autoresponder message, then of course you want to have effective tracking in place. These various tools are in place to help you optimize your marketing performance, so never avoid using them. What web marketers and businesses discover is they track their efforts and optimize until they are successful with one of their promotions.
It is imperative that you follow those who have initiated to follow you because you will not be able to talk with them, otherwise. Learning the ropes at Twitter is nothing hard to do, but you should take advantage of every opportunity that presents itself to you.
One thing the smarter people are doing is using Twitter for market exposure, and then eventually putting people into a marketing funnel elsewhere, such as Facebook. Use their autoresponder as it was intended to be used, and be the first to introduce yourself and take it from that point forward.
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