Understanding search engine optimization is really not that difficult. It is not necessary to be a mathematical wizard in order to get the basic idea. The art and science of building web pages that will provide the most relevant answers to the various queries that people make when they use a search engine is how you define website optimization.
The person who is making a query wants an answer to her question, and the search engine is trying to provide the best answer. Providing web pages that will satisfy the person making the query and the search engine as well would be your job as a website manager. Tricking the search engines is what search engine optimization is all about. For a short time, you can get away with a trick but it is better to base your success on solid procedures if you are in business for the long run. Here are the things you can do if you want to satisfy the search engines and the end users.
Find out how your would-be customers use a search engine.
What are the terms that they use when they are searching for your products? As long as you target the right words, then you will be able to get the kind of people who will buy your product or service or the kind of traffic that you want. If you target the wrong words you may not get any traffic at all. Keyword search is what this is called. Find out all the different combinations that people use when they look for a website such as yours.
Build Web pages based on your keywords and Key Phrases.
It is a mistake to think that you can just sprinkle your keywords in the meta tags of any old web page and then get a high position in the search engines. If your page is only tangentially related to the query it will not get a high ranking in the search engines. Any surfer who ends up there will be satisfied as long as you have written a web page that provides solid information directly related to the search term.
The last step in optimization is to present your material properly.
Considered as the best promotion tip that anyone can give you is to avoid cheating in this process. Try not to write your keywords in invisible text on the bottom of the web page or stuff them into your copy unnaturally. If a particular keyword or key phrase is what your copy is really about, then you can simply place it in the description tag, the title tag, the headlines on the page, and in text links on the page.
If you do your web page optimization in this three-step way everyone will end up satisfied: the web visitor, the search engines and you.
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