If you want to start a successful online business, the basis of your online business should be a medium of communication, and in this case a website. A fundamental characteristic of such a website is that it has to be not only 'sticky' but also very irresistible, one that will keep people coming back for more and more. Such a website is such that one inclined to not only visit the site but also explore all its features and what it has on offer.
Should you notice that your website is getting enough hits on a daily basis but the hits are not translating to any sales, it could be time to give your site an overhaul to establish where the root cause of the problem is. This way, you can be able to make assessments on how to improve the site to make it stickier. So, how do you create a sticky site?
1. Make it user friendly
A user friendly website is one with good navigation, one that is straight forward and self-explanatory. So if you notice that your website doesn't have a good navigation, it is likely that your visitors get in the website and are unable to do what brought them there. It could be time to overhaul the whole thing.
Keep in mind that people today go to the internet in search of useful information. As such, a user-friendly website is one that is designed in such a way that the information is readily accessible and available, assuming that the information is of good quality, well written, and relevant to the theme of the website.
2. Guide them to the right direction
Yes, a good website should guide its visitors to the right direction, how? You may ask¦ start adding banners and buttons that read 'Buy Now', 'Click Here', 'learn more' etc. All these help a great deal because the last thing you would want is to keep them guessing on where they should go next. Remember, there is stiff competition out there and you might just lose them to your competitors if they have to wander aimlessly in your site.
3. Be available always
While people go online to gather information, not everyone feels happy to make a purchase online. There are those who would get online for enquiries and then purchase through a physical location or via phone. The best you can do to cater to a wider target market is to give your visitors options. This may mean adding a live chat feature, including your email address (yes, an active email address that you check on a regular basis), or your phone number so they can be able to reach you when they want to.
A good website is a great selling point and nothing can ever compromise its functionality and usability, not at the expense of your target audience.
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