Marketing Devon: Some Basic Principles of Sound Website Design

It's not always easy to identify what works and what doesn't in web design, because there are so many effective approaches to consider. Website design is really reliant upon the item or service being marketed, because something that is useful for one customer, might be catastrophic for the next one. However, there are some underlying principles that work for virtually all types of marketing. Devon firm Oxygen Creative Services, Ltd. offers the following advice:

Marketing Devon: The Website Should be Straightforward to Navigate

If visitors can't navigate through the website without trouble, even the most striking design will not accomplish anything. No special skills should be required -- in fact, the navigation should be as intuitive as possible. Many web designers use tabs along the top of the home page that both organise the site and provide quick access to the relevant content on other pages. Tabs give the visitor the essential navigation alternatives. Extending across the lowest part of the home page, it would be handy to position secondary navigation selections, that way the page won't look too untidy or busy.

Marketing Devon: The Website Needs to Apply Constant Branding All the Way Through

A well-planned website has to have a sense of association. To do this, the design should include strategically placed logos or trademarks on every page. Also it would be good to present a constant colour design which represents the colours displayed on your product or logo. Even if your product or service doesn't associate with a particular colour scheme, like the iconic Coca-Cola brand, for example, it's important to establish one, and use it consistently throughout the site. This assists in the even flow of the pages, showing a sense of union, and interconnection.

Marketing Devon: The Website Needs to Make the Most of Images

The well-thought out application of images is another element that gives a website design a nice-looking appearance and makes it extremely helpful. Lots of website designs have a big, outstanding image on the home page which is planned to make the visitors take notice. A well-situated image is often more helpful than page after page of text. Whenever a site must show considerable written text, an effective design employs clear, applicable images to split the text into convenient and legible blocks. The size of the images must be diverse as well in order for the pages not to appear massive. This is a key principle of web marketing. Devon enterprise owners should be aware.

Marketing Devon: The Website Must Make Clever Use of Video

Although videos can be extremely helpful on websites, it should not overpower visitors. As an alternative to play a video, a successful web design lets visitors click on a button or another mechanism to gain access. Videos that self-launch as soon as a visitor arrives on the site might prove either distracting or intrusive to those who come to the site for a specific reason. Instead, wouldn't it be better just to present a video library, or a likewise feature which visitors can choose to access?

These are only a portion of the directives of an efficient marketing. Devon businesses and service providers should use them to get the best results.