Sunday, August 14, 2011

Preselling a Product for Better Conversions



Just the way selling is important, even preselling is as important, especially if you're an affiliate that's trying to get more sales. You're basically doing nothing but warming up your prospect before forwarding him to the sales page to get a better conversion rate. Today is a short little collection of excellent guides for presell copy, but this is by no means comprehensive. I have found that tips mentioned in this article are good for Commission Ignition.

If you find your self wandering into sales copy land while writing presell copy, then just delete it and start all over. Still, benefits need to be discussed, but you must present them in a very natural and unassuming manner. Good presell copy will naturally display the benefits without waving a flag and attracting attention like, hey look at me. Of course we do not know your product, but you really need to find out and learn as much as possible so you can write about it more effectively. Everybody wants to make their life easier in some way or the other, so show them how the product solves a problem; focus on the pain points and point out the advantages in a subtle manner.


We think you will agree that if you read something that raises awareness or provides solid information that is helpful and nothing else, then you would not call that selling - and that is what preselling does. What you want people to think after reading your presell is a sense of gratitude or feeling they have just read something different that was totally helpful. If you do not quite have a flair for writing, then we suggest you practice writing your presell while relaxing and just being your self.

Then if the reader clicks on your link, hopefully that person will arrive with a much more open and receptive mind. It might require you to add some facts and figures, and take extra measures, but ultimately if your presell is convincing, you'll see more of your prospects converting into sales. A pleasant factor about http://www.robselaney.com/mobile-money-machines/mobile-money-machines-review, is when many factors have been influenced.

It doesn't matter how you choose to write your presell content, you should always be honest in your approach and avoid hyping it up. You just cannot put anything that is biased in your preselling and/or reviews because it will tend to backfire. Always proof read your copy, and it is actually a really good idea to just leave it alone for at least a day because you will always be able to improve on it later on. The best approach is always to do an honest job, and that will bring the best results in the long term. That's the reason projects on wealthy affiliate have changed the way in which we think about things today.

Preselling works - period - when done right and also when the other parts of the marketing and selling whole are well-oiled.



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