Search Engine Optimization Does Not End On Your Website

As a professional in the internet site and net advertising and marketing industry, I am often contacted by clients asking if we offer search engine optimisation as part of our internet site development services. Whilst this may perhaps sound like a reasonable question to the average person, the question irritates me as it just once more proves that there are lots of industry professionals taking their clients for a ride!

If a internet site design company offers you search engine optimisation as part of your internet site development package, it is critical to study exactly what they mean by this optimisation. Of course your internet site needs to be correctly setup in order to perform well on search engines, but this really is most certainly not the beginning and the end of search engine optimisation, or SEO as it is often referred to.

Allow me to explain the difference:

If a internet site designcompany tells you that they will design an SEO friendly site, this is a great thing. This means that your internet site will be visible to search engines and that when a buyer searches for your solution or service, your internet site will be amongst the results that are returned. This does on the other hand not mean that your internet site will necessarily perform well on the search engines! Yes, you may perhaps nevertheless appear in the search results, but you might be in position nuber 9999 or on page 300 of the search results - not quite something to get excited about, right?

Search engine optimisation also takes place offsite and incorporates a range of different tasks, tactics and techniques. 1 of the greatest ways to get your internet site to perform well is to improve the number of incoming links to your website. This is done in various ways but the most well-liked way is through write-up marketing. Write-up advertising and marketing is the technique of writing articles or blog posts with articles or blog posts that is related to your internet site and then submitting it to various write-up directories. Every time that 1 of these directories publishes your article, they link the write-up back to your website. These links are named inbound links or incoming links and the more links you have, the better for your website's reputation! This does on the other hand not mean that you must start sending out millions of emails to random internet site owners and ask them to link to your internet site in exchange for a link from your website. This practice is seen as reciprocal linking and is really not worth anything!

The cost of a search engine optimisation campaign would depend on a range of factors. The demand (monthly searches) for your keyword as well as the competition (number of websites competing for the exact same keyword) plays incredibly critical roles in any SEO campaign. A reputable net advertising and marketing company needs to be in a position to provide you with a detailed analysis of your website's performance and make recommendations accordingly.

To summarize, search engine optimisation need to form part of your overall advertising and marketing strategy. It's no use having the most beautiful internet site in the globe if no 1 knows about it!