If you're a business owner, no doubt you already understand how getting your website ranked highly on the Google search results can seriously drive heaps of high targeted customers (potential buyers) to your business.
In order to achieve this, there are basically two options available; you could hire a professional team like Dubai Website SEO, the other option would be to do it yourself (if you are a little tech savvy) by making a few simple yet effective changes to your site to achieve noticeably higher rankings in the search engine results pages very quickly.
So If you've not already done so, here are three very simple (yet super effective) on and "off page" proven SEO strategies for you to implement into your website to get you found in the search results:
Step 1: Finding The Right Keywords
What keyword phrases do you think your potential customers would type in to the Google search that would be relevant to the products or services you offer on your website. A keyword can just be a single word (e.g. Dubai), but multiple keywords or keyword phrases are usually preferred because they are generally more specific and there is likely to be less competition. An example of a two word phrase keyword would be (Dubai Website) & a three keyword group would be (Dubai Website SEO), and so on and so on. For website SEO, two and three phrase keywords generally work best.
For starters, think of as many keywords as you can and write them down. Start with the most obvious and then try to think of alternative words to those. Consider using words and phrases relevant to the location of your business too for example ( Dubai SEO solutions). Also, a simple yet effective trick is to take a look at your competitors' websites to see what keywords they have optimized their pages for. Do your best to come up with as many keywords as you can that are of relevance to the theme of your site and related to what it is you are promoting on it.
Once you have collected all your keywords, then you need to shortlist the top 2 or 3 that would be used by people the most to search for the products or services you offer. Its important to remember however, that the keywords you select are a little different to those of your competitors because the more people there are out there trying to optimize for the same keywords, the more difficult it will be for you to get your site ranked highly in Google for those same keywords. If you really want to rank your website high in the Google search results for the keyword "weight loss", you will obviously have a huge task ahead of you so do your best to pick two keyword phrases that are the most relevant to your website, but are not too general (or competitive). Yes it does sound like a lot of work and it is a lot of hard work but when you start getting loads of new visitors to your site, you will agree that it was all worth it.
The good news is that there are a number of free and paid tools that you can use for conducting your keyword research with the most popular one being the Google keyword tool which is available to all Gmail account holders for free.
Once you have settled on your top 2 keyword phrases, its time to strategically ad them to the content of the main page of your website.
Step 2: Placing Your Keywords Into The Webpage Content
Speaking of key phrases, I'm sure you have probably heard the old saying "content is king. It basically refers to how beneficial it is for seo to have as much unique and useful webpage content as possible on your site. This is why it's absolutely essential that when you place your keywords throughout the content of the page you are trying to optimize that you follow certain guidelines. They should be placed in such a way as to appear natural to the Google spiders so that when they crawl your site, they see the content as being highly relevant to the keywords you have placed throughout the content. It's very important that you don't pack your keywords in too much though because the Googlebot spiders may see it at being unnatural and remove your site from its search results pages altoghether.
It's a good idea to ask another "human" to read your content before you officially publish it and provide you with unbiased feedback as to whether it looks natural to them. If another human likes it, there's a good chance that the search engines will like it too.
Use the following as a guide when implementing your keywords to the content of the page you are optimizing:
1. Be sure that you incorporate the keywords in all headings (without looking stupid), and use them as close to the beginning of the heading sentence as possible
2. Insert your keywords as often as you can into the main body content of the page (being careful to keep it natural), and use them as close to the beginning as possible
3. Use bold or italic keywords where it would appear appropriate
4. Incorporate your keywords into text links that link to the other pages of your website, for example; "Get more information on Dubai Website SEO Solutions".
You should also make sure the HTML header of your website includes your main keyword. If you are not sure how to do this in your content management system there are many tutorial videos online to talk you through it.
Now that you've finished adding your keywords to the existing content of the page, its a great idea to take a little more time to ad some additional content just to give the spiders something even more juicy to munch on. For example; detailed descriptions of what you offer, information about your products and services, FAQ's or even some testimonials.
You should also understand that when the search engine spiders crawl websites, they can't read images, they only read text. A lot of web designers use fancy images with text within them along with many other on-page enhancements such as flash animation to improve the look & feel of websites. Whilst these enhancements do wonders for the appearance of the website, unfortunately they do nothing for helping it to achieve top rankings in the search engine results pages.
Step 3: Getting "Backlinks" To Your Website
One of the things Google take into consideration when analyzing your website for its popularity is how many other websites have a link to your site.
It's not just about getting truckloads of incoming links however, and to coin a phrase - "quality and not quantity". The topical content of the websites that have links to yours should all be of relevance to the topic or subject of what your website is about. Having links coming in from sites that are relevant to yours is, without exaggeration, probably 100 times more beneficial in terms of seo.
Think of it this way, if you walked past a shoe store with a sign out the front advertising for auto parts would you think it were a bit strange? The same thing applies for seo.
Step one is to spend some time looking for relevant sites that you think might be worthy (and relevant) enough to place links to your site on. After you have compiled a list of potential sites for getting links from, simply visit each site then get their contact details and either call them personally or send a friendly little email explaining what your site is about and then ask them if they wouldn't mind placing a link to your site on theirs. I should warn you though, don't go expecting any miracles here, most people are a little funny about doing such things for complete strangers but I can say this; if you are persistent enough you will definitely get a few that will agree and the relevant link juice you get makes it all worth while!
You can then monitor your rankings in Google (and the other search engines) over the next few months by simply typing your chosen keywords into the search box of the browser and keep a record the rankings. Be sure to clear the search history of your browser before you check though otherwise you will not get a true measurement and something else you should do is to set up Google analytics on your website so you can keep an eye on what search phrases are leading web surfers to your site. If you start to see that visitors are arriving at your site from other keywords than your main keywords its great because you can then use them in the content of other pages within your site and optimize individual pages for those keywords too.
Setting up Google Analytics for your website is relatively easy, especially if you are using Wordpress because there are some really good plugins available to streamline everything.
Then just keep up with the link building and regularly ad fresh content to the pages every time you get the chance.
As you start to see your website climb up the rankings, you will very quickly see a substantial increase in web traffic which should definitely result in an increase in sales and enquiries about your product or service. One final thing I'd like to point out is; remember to write down any changes that you make so you can easily reverse it should it have a negative effect on your rankings.
Good luck with your DIY seo!
Dubai Website SEO offer highly effective, highly professional seo packages to suit the needs and budgets of every business and right now they are offering a free, no obligation seo analysis of your website, just visit dubaiwebsiteseo.com to register your site and they'll send you a detailed seo report card for your website!
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