Trading Links - Is It Still A Strong Marketing Technique

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Almost everyone in the Online marketing field know that backlink building can definitely make or break their Internet business. And in order to develop the number of backlinks many online marketers would trade links with other Internet sites. The question is, is this still a good way to create links for your website or has it become a thing of the past? In this article we are going to be looking at just that, in order to let you know the answer.

For those of you who don't know a backlink is just a link pointing to your site coming from another site. Search engines like Google look at these backlinks as a sort of vote for your site. So basically the more inbound links you have pointing to your site the higher your site will rank in the major search engines. When it comes to the value of each backlink you will find that some backlinks have better value when compared with others. As an example if you have a link on a website that has a page rank of 4 and that link is on the home page, it is really worth more than the same kind of link found on a different page of that site. A lot of the value of the link comes from the page ranking that the link is on and not the home page, page rank.

Under normal circumstances you will discover that when you trade links the link pointing back to your website is seldom on the home page. So you aren't getting the same results from that backlink, that you would from the home page of that Internet site. Websites which utilize link pages can end up getting a huge selection of other links on a single web page. And considering that Google looks at this as a bad web page there is a good probability that the link won't even count. how to make a iphone app

Something else that many of you know will be that Google favors one way links as opposed to link exchanges. Just so you know, a one way link is exactly what it sounds like, you get a link from a website but you don't need to link back to them. Google loves to see one way links and they will in addition reward your Internet site when they see these kinds of backlinks. Something else you have got to be careful of is trading links with Internet sites that Google doesn't like as this may hurt the reputation of your site. Of course it is not your objective to have Google dislike you, however it can happen if you trade backlinks with the wrong websites. Matt Best's Internet Marketing Strategies

Trading backlinks can be good for you if the site is trusted, has a good page rank and also carries a steady flow of traffic. There is always the possibility that Google is not going to even index a deep page which has lots of links on it, so if your backlink ends up there, it is useless. But that is exactly what most people do when they trade links. To sum up, when you can your better off building one way links and you can find ways to accomplish this, but swapping links is something which is going by the wayside.