There are several processes in search engine optimization (or SEO) and they can be very exhausting, especially if you are a novice. The algorithms used by search engines are unpredictable and you need to often have to update your website and make use of different SEO techniques every now and then. This is to ensure that you will maintain your ranking in various search engines. Some people think that they can cheat on search engines by utilizing black hat techniques, but sad to say, search engines are smart enough to know who among the website owners optimize their site with all honesty and those that don't.
Below are some mistakes that website owners often commit when optimizing their websites and these are what beginners must try to avoid:
1. Use of irrelevant and ineffective keywords. It is crucial to conduct a keyword research before placing keywords on your web pages. Choose keywords based on your target market's perception of your products or services. You should also opt for specific keywords to narrow down competition. This way, there's a bigger chance to rank high in search engines.
2. Trading links with irrelevant websites. Exchanging links with other website or blog owners is a good idea provided that they are all relevant to your own website. For instance, the niche of the website linking to your site must at least be connected to each other. Remember that it is best to have few yet quality backlinks rather than having numerous yet irrelevant backlinks.
3. Focusing on one web page. Although it is not ethical to make use of all the SEO techniques at the same time, this does not mean that you only have to focus on one web page. You may employ your relevant keywords in all parts of your website, from the titles of your contents, in your meta tags, in your URL, and in the body of your contents. However, you have to use your chosen keywords in moderation.
4. Not considering statistics on website traffic. Monitoring your rank on the search engines is not enough to tell whether or not your website is successful. You also have to study and monitor the statistic on website traffic so you can see more clearly the progress of your website and what SEO techniques you should currently use to help boost your business.
5. Posting overwhelming photos. Photos are usually very appealing, but they are not SEO-friendly. Search engines rank websites based on text contents instead on photos. If you want to post photos, maybe a few will do and your purpose for putting them on your pages should only serve as a support to your contents.
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