Learning Link Building

An SEO professional needs to master the skill of building links. It is one of the major components of a successful search engine optimisation campaign. The quality and the quantity of links to your site will determine your chances of ranking on search engines. The following are some things you can consider when you are developing your site's link building strategies.

Links are considered votes of confidence. Each link that is directed to your site from other websites is an indication that your site is valuable. While it is crucial to build the number of links pointing to your site, there are particular links that will be more valuable than others.

The quality of a link is affected by a number of things. The quality of the link is associated with the relevance of the website. If your site receives a link from a site with a Page Rank of 3, that link will have more weight than from a Page Rank 6 site. Likewise, the quality of the link will be categorized on its position on a page. A link at the footer of a page does not receive as much a weight as link at the top of the page. Moreover, a link that is located on a page with 50 other links will not have as much 'link juice' as a link with only one or two other links with it on a page.

If you want to be able to create relevant links, you need to make sure that you use anchor text. Anchor text is the actual text used to link your site. It is crucial that you use text that will link back to your website. If you want to work as effectively as an SEO company, it is critical that you use the exact key phrases or keywords to anchor the link to your website.

One effective way you can build quality links is with article writing. Article writing allows you the freedom of adding a number of anchor text and links. Likewise, if your article is written well, there is a better chance for it to receive organic links. Just make sure that you do not forget to add your URL in the 'about the author' sections.

Lastly, if you want to make sure you are an effective link builder, make it a point to read news about search engine optimisation. Like the net, the field search engine optimisation evolves rapidly.