The Social Web seems destined to turn into the brand new "best friend" with the automotive industry. The German carmaker Mercedes-Benz presented for the consumer electronics show CES 2012 a brand new agreement with Google and Facebook.
Through this alliance, the drivers with the Mercedes-Benz cars can connect to Google and Facebook while driving employing the windshield with the vehicle like a virtual screen . And all this devoid of losing any detail of what occurs around the road. In actual fact, this revolutionary system the driver isn't going to draw extra attention than any other navigation system, says Robert Policano , director of on the web services Mercedes-Benz.
The Facebook application for Mercedes-Benz has, though, much considerably less functionality than people usually offered the famous social network. In actual fact, you do not have the power to write, even though to know who your friends on Facebook are driving at that time . This new app will be released while in the U.S. in 2013 and will be available for all SL-Class models from Mercedes-Benz.
Moreover, through cooperation with Google, drivers of Mercedes-Benz will have direct access through the car to Google Maps for Business and Google Street View . This provider, called mbrace 2, is actually a continuation of an earlier agreement signed by Mercedes-Benz and Google in 2007, reports W & V.
Mercedes-Benz is just not the initial car manufacturer to dive completely into the Web 2.0. Ford and Audi are also betting "twinning" with the cars with new social platforms. Ford is currently operating on voice recognition system identical to Siri and offers a variety of applications that allow synchronization with mobile devices car driver. As for Audi , the German manufacturer plans to integrate their cars from a device that undertakings contained around the windshield and can be controlled by movements.
Under the motto "Enter just about naked, get dressed!" Desigual has invited buyers to your store in Lyon, as he had done in Madrid. The southern French city is really a stop with the series of community relations events "naked" with which the Spanish provider is really a world tour. As part with the motion, half-dressed 100 people today who entered the store of your city can choose two items for free . The January 28 performance is predicted of citizens dressed with a minimum of San Francisco. It truly is anticipated a great turnout.
100 Seville not long ago enjoyed a free shopping. The initial have been for the door with the establishment from four while in the morning. The plan of ??this as tiny typical marketing and advertising office itself comes through the marketing and advertising with the brand name. Their motto is "We love apasionarte." In Germany there was also an event "Seminaked" in Berlin on June sixteen, 2011 with 250 participants.
The Barcelona-based provider isn't going to neglect regular marketing, your ads can be seen in magazines and airports outside world, but dispenses with marketing organizations . An exception is Germany where Desigual has authorized a press company Schrenk Schrenk +.
Saturday, January 28, 2012
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