Google has the best of intentions with its Panda update. The aim of the Panda update was to purge searches of all of those spammy content sites that had started to take control of the queries people were doing. You know how at times you look for information and find the same badly written article through seven different websites? Google Panda wants to keep that from occurring. It wants people to be sure that the results they are given through searching are very pertinent and not merely someone who is trying to trick the system into yielding more advertising revenue.
Yes, this is great in theory, but as a web marketer it is natural to be worried about all of the significant changes that are happening in the market due to it. Ezine Articles, HubPages and other content sites like this have been hit really hard--perhaps this is where you are getting lots of your traffic. That doesn't suggest, however, that you are sure to go down in smoke. The truth is, now the traffic you get will be a lot more highly targeted and interested in what it is that you're selling. Of course, this depends on your ability to work with the system.
So how do you make this happen?
Avoid stuffing keywords into your web site content. Focusing on a handful of keywords or phrases is good but stuffing them in where they do not belong isn't good. This has always been crucial in content writing but it is even more important these days. Google's crawlers are more clever now than they've ever been before. These crawlers will know when a keyword is used naturally and when it is being overused.
Update your site regularly. This can be done by adding articles Scheduled blog updates is another way to accomplish it. Regularly polishing your content is another way to accomplish this. Regardless of the reason, update often so that Google crawls your site a lot. Google (particularly since the Panda update) values sites that happen to be active. The more time you allow to lapse between changes, the lower on the search result totem pole you will be.
Only allow completely unique content to be published to your web site. Avoid using recycled PLR articles. Don't publish articles you found in open source article directories to sub in for content. Google Panda punishes you very severely for duplicate content -- even if it just appears duplicated. The publishing of used content is a truly great way to make sure that Google's bots and spiders never ever crawl your web site. That can not be great for your bottom line, can it?
Work as hard as you can to give and earn good quality backlinks both outwardly and inwardly. Your best bet is to actually earn links from sites with the best reputations possible. Traffic funnels and directories will not boost your level of popularity within Google. Google is starting to check the link's source to make sure it really is genuine. So earn those inbound links!
There are plenty of things you could do to make sure your web site and business are Panda compliant. Common sense is the basis for many of them. Think about what you want to find when you search and then be sure your site matches that. If you do this, you have nothing to worry about.
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