Remember that Search Engine Optimization, or SEO, is the most important part of any marketing campaign you want to launch on the internet because that is what sends the traffic flowing to your website. Building links is one of a variety of ways to SEO your site. The goal with link building is getting the other sites that are in your niche to add your links on their pages to promote it for you. The more backlinks you establish, the higher you will be ranked with the search engines.
Using Marketing as a Tool to Build Links
If you want a safe way to create backlinks to your site, connect it to a website like myBlogLog, Twitter, Technorati, and other web 2.0 sites that link back to your blog or website any time they are notified of a change. These popular web 2.0 pages do the hard work for you. All you have to do is enroll your site, claim your blogs and complete a profile page. Sometimes you have to wait two or three days after enrolling for final approval, With that done you can start the process of getting automatic back links. Since the backlinks you build using this method are from high PR sites, they are of high quality. Plus, since most of the work is done automatically, you really do not have to do anything manually once you have your profile set up. If you are looking to build quality backlinks with very little work, you will appreciate this method.
Link Building Method #2: Building Manual Links
Linking building is time consuming and, truthfully, not terribly exciting. While there are a number of ways to automate the whole process, spending time getting backlinks manually can prove to be a really good time investment. Let's take the example of EzineArticles.com, which is considered the best among the other article directories, and can be utilized the build some really strong backlinks. The time you invest will pay off when you start to drive more traffic to your website and see a huge boost in traffic. Do not waste your time putting efforts into gaining backlinks from places that will not give you any true results; instead, focus your efforts on getting articles published through quality sites like Ezinearticles.com and GoArticles.com, which are considered to be the best. You can still get killer results without killing yourself with work in the process. You have to approach learning about affiliate marketing in a methodical fashion only so you will not be overwhelmed by the volume of information on the subject.
We often see people complaining about bad results, and with a little conversation you realize they do not have sound knowledge. If you want to expand on your business, then you can easily put more into your marketing funnel by using new forms of advertising. New forms of marketing or advertising need to be treated lightly and with a little bit of care, initially. There is no real need to put everything on the line with a method or ad campaign that is unproven in your business. You will need to take your entire situation into account depending on what you are doing that is new, and that means ensuring you do not endanger your authority site, for example. If this is your first business venture on the web, then you would best be advised to take it to heart.
Another method is using local websites.
Using anchor text in your links will help you build quality backlinks to your site and make search engines more aware of them. What is anchor text? It is simply the text that contains the link to your page. SEO experts place a lot of importance on anchor text, because Google gives more weight to a link that is build within this kind of text over one that is not. For example, if your target keyword is "free widgets", that's what you should put in the anchor text of the link. It is not necessarily the best idea to to include your company's name in the anchor text. Instead you should use targeted keywords that relate to your product or content. However, if you use keywords that don't have anything to do with your site, Google can actually lower your ranking. Not only will this build backlinks that are counted by Google, but it will make your links much juicier.
Friday, June 29, 2012
High Quality Links: 3 Ways to Get Your Content Noticed
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