Monday, August 13, 2012

Could Your Website Designers Be Losing You Money?



It's now reported that over 80% of consumers now depend on the internet to get the services or products that they're looking for, making the internet an ever-increasingly competitive place to be.

Whether you're a small or well-established business, the web is of huge importance to the success of your business, as this is where vast majority of your customers will find you.

In today's competitive online market it is simply not enough to just have a website offering your services, customers need to be able to easily find you, as well as want to choose you over your competition. So, what is the key to attaining online success? Online marketing - without online marketing, how will customers ever find you? And without customers how can you make any sales? The negatives associated with neglecting your internet marketing can be numerous. That's why finding the best small business web design professionals is so essential.

Is my web designer wasting my money?

Sadly, many businesses make the mistake of choosing a web designer for their business that is wrong for their needs. There are countless talented web site designers out there that can provide you with an 'all singing and all dancing' site. Nevertheless, the problem with many of these conventional sites is they are designed without SEO - which can put a site at a serious disadvantage.

A website that has not been search engine optimised will lead to only more expense for your business, as opposed to helping you to make money. A website from a graphic designer rather than an internet marketing expert will do nothing but collect 'virtual dust', and this is for several reasons. Firstly, a regular graphic designer will usually have no knowledge of SEO or marketing, therefore they may not know what it takes to get your site to the top of Google or ways to get it successfully converting traffic into sales. And these are probably the two most important things that your website needs to do, in order to increase online exposure for your business and enjoy greater sales rates.

How can I transform my website into a lean, mean, money-making machine?

When you're thinking about having a website created for your business, you need to pick a web design company that can demonstrate their expertise in online marketing and who understand that sales and profit do not happen by themselves - they need to help customers to find you. You also need a company that can provide you with web design packages comparisonto suit you and the needs of your business.

It is a widely held misbelief that a business has to choose between an attractive website and a functional website, however, with the right web design company you can have an aesthetically pleasing website that will also get you to the top of Google and converting traffic at a fast pace.To find out more why not pay a visit to our website and send a message to our team.



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