Getting Seen With SEO Brisbane

You might be wondering just what SEO Brisbane is. Getting your web site seen is crucial to any business, organisation or even individual. One of the best ways to ensure that your site rises to the top in search engine results is by using a process called SEO, which stands for "Search Engine Optimisation". These are techniques, technologies and services used to increase the ranking of a web page when it appears in the results of such search engines as Google, Bing and Yahoo. META TAGS Meta tags are a form of SEO that is now fairly outmoded. SEO Brisbane does not utilise these, as they are ignored by most reputable search engines. Originally, they were intended to detail the basic idea of the site, a description of it and a handful of key words that could be used to locate it in searches. However, rampant abuse of these META tags led search engine companies like Google and Microsoft to minimize interpretation of these tags due to their tendency to unfairly skew search results. As abusing these tags is a "black hat" practice, SEO Brisbane only uses META tags in the correct and documented manner laid out by the HTML standard. Good use of META tags is dictated by web design standards that already in heavy use on the Internet. KEYWORD STUFFING One of the easiest ways for your web design to set off SEO alarm bells is by using a process known as "keyword stuffing". This is when a keyword is placed into a web page in a place where it does not truly belong. This is a transparent tactic to optimize a page's SEO quality and is very rarely effective. SEO Brisbane ensures that keywords are always woven into the web design in a context-aware and natural fashion. This ensures a quality web page that is highly readable and useful. However, it will still help achieve high page ranks in search engines like Google, Yahoo and Bing. GOOD WEB DESIGN Getting a page to a high rank in a search engine isn't just a matter of using SEO tricks. SEO Brisbane knows that a page that is attractive, useful and well designed, including proper HTML and CSS syntax, will be more favorable to viewers, attract more page views and get more attention from search engines. If a web design is attractive and useful, it will help to achieve a higher page rank without utilising too many optimisation tricks.