All forms of marketing have their peculiar learning curves, and the ad revenue model has its own set of knowledge you will have to discover. You do have some control and options so you can turn unprofitable ad displays into money makers.
There are so many of those services who advertise that they can produce insanely high traffic numbers for just a little cash. It does look tempting because we have seen those sites - but stay far away from them. These traffic generation schemes are run smartly and many gullible webmasters fall for them not knowing the real story. All of those visitors are software robots that go to your site, and they appear as visitors on your hit counters and web stats. Obviously there is no benefit to you or your site in any way at all. There is no substitute for live human beings who can check out your content, maybe read it and hopefully click on one of your fine ads. But on the other hand, such scam services provide educational value after you have been ripped off. Your most desired response from your visitors will determine the keyword search cycle with which you optimize your site. Always test your ads and be very sure you do not show too many on your site. A lot will depend on your niche and the type of site you have, so be sure to match everything so you are assured of the best possible results. A huge determinant regarding your results rest with the quality of your keywords - so just remember that. You can always target keywords that are close to being low hanging fruit varieties because they are closer to the buying phase of search. A good keyword tool that is free is what Google offers in their Adwords interface.
The solution to making more money with advertising is rarely, if ever, provided by increasing the ads on your site. You need to take a scientific approach with testing and tracking for conversion optimization. The best results will only occur after tracking your ads and measuring conversion rates. Learning how to earn more money from your ads is not rocket science, but you do need to learn about it and then take action. A smart move any business can make is testing everything that is done. Do not take this lightly because what you can do with this is good is more effective than most realize.
There is no reason to not do it, but we all know what the world and people are like.
Taking action is extremely important, always, but you need to take care about how you approach everything. You will need to find a middle ground at least when you are in the early stages, and take action each day bit by bit. Examples are all around you, such as doing a test mailing to your list or a small scale ad test.
Have an open mind to what you can do, and in this instance we are thinking about all that is possible with using your own website as a test platform. You will need to know how your traffic responds to your testing, and therefore you have to learn how to track and understand what is going on.
Wednesday, August 22, 2012
How To Generate Even More Profits from Website Ads
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