Talking about improving your rank in search engines, there are several techniques that may be utilized. You can either make use of on-page optimization, off-page optimization, or both.
The most popular among search engines is Google. In fact, they were able to saturate more than 60% of the total market share. So, if you are planning to optimize your website, it would be nice to target Google because you have bigger chances of attracting more potential customers to your website. This also implies that when you have a good rank in Google, you also get a good position in other search engines, such as Bing and Yahoo.
Google generally rewards high ranks to websites that make use of off-page SEO techniques. This is where they mostly base their decision to whether put the website upscale or downscale. However, this doesn't necessarily mean that on-page SEO techniques are not useful, but it's just that off-page techniques are more effective.
If you are interested to know what the off-page SEO techniques are, there are actually just a few of them and the most effective is link building. Links are sort of votes that originate from other websites or blogs. There are many ways to build links, which includes producing well-written contents, submitting articles to article directories, commenting on blogs, posting links on blogs, and many others. The more backlinks your website has, the higher it will rank in the search engines, and the more traffic it will get.
Another off-page technique is the use of anchor texts. This technique is important if you want to stay long in a very good spot in the search engines. Anchor texts mainly consist of keywords and these keywords refer to the words or phrases that people type in to find what they're looking for on the Internet. When using anchor text, make sure that the keywords which are used in the text should be relevant to the website. Not all people think the same way and neither do they have similar needs, so by having a variation of keywords, you will be able to tap more potential customers having different needs. For instance, if you are offering SEO CD tutorials, you may use different anchor texts like Easy SEO Tutorials, SEO CD Tutorials for Beginners, etc.
Along with using off-page SEO techniques, do not forget to utilize on-page techniques, too. On-page techniques include the use of meta tags and meta titles, alt tags, headers, and keyword density.
No comments:
Post a Comment