The Best Way To Boost Sales From Mobile Marketing

Social Media Management

Mobile marketing is an important possible source of traffic, customers and profit for your business, but up to now fairly untapped. Yet, within the subsequent three years, it is predicted that more than half current online surfers will be accessing the web via mobiles along with other handheld devices.

Mobile marketing supplies a very personal type of interactivity for relationship building with your prospects. It is not just concerning bombarding folk with text SMS marketing messages. Mobile friendly websites and mobile applications mean marketers can attain a significantly greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena remains to be comparatively low.

Growth in mobile customers

World wide presently there are 4 billion individuals with mobile phones. In fact, you will find almost five times more cell phone owners than laptops and computer owners, especially home internet ready.
Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

"There are clear opportunities for mobile transactions to grow as users, with this and previous surveys, show which they want to be able to utilize their mobiles to obtain more goods, such as books, music, travel services, household utilities and electronic appliances," says BuzzCity CEO, KF Lai.

It is a very global trend. BuzzCity's recent survey questioned 1,798 mobile users throughout the Americas, Asia, Africa, Western Europe and the Middle East and demonstrated that 90% had directly acquired services or products via their mobile.

The trend towards mobile marketing
It's no big surprise actually that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only need to do a search on some of the popular keywords for the internet marketing and online home business industry to find out just how these methods are all being adopted with enthusiasm by marketers.

Unica just unveiled its "The State of Marketing 2010" comes from the newest Global Survey of Marketers and there are some astounding findings.

The survey reported that "Nearly half of marketers surveyed have already accepted social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. Nevertheless, marketers have to think more about adding social media along with other marketing tactics."

Despite the rapid improves in the potential audience, "internet marketing" is actually a relatively recent practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between your business and the customer.

Mobile marketing is raising in significance with more than 30% of marketers surveyed already using some form or other of mobile marketing and plenty of sources of information (magazines, and services available to support them.

On the other hand, mobile advertising has grown within the last few 1-2 years (almost 100% in the UK), despite the economic recession. The entire is reasonably small compared to advertising on the internet, which last year was greater than that spent on TV.

Nonetheless, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets designed with new technology, such as mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn't far behind. For instance, 84444.com lately launched its Do-it-Yourself mobile marketing campaigns that may be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and it has now begun integrating adverts throughout its mobile site.

The best way to take advantage of the mobile market

Anyone in business should always be searching for new methods to reach out and touch their potential customers and build attention from new prospects. And mobile marketing might be the golden ticket.

Your mobile user is completely switched-on, impulsive and ready to work together at the drop of a hat. Who would not want to take advantage of mobile marketing? It's the ultimate direct response tool.

Mobile marketing, you may argue, is perhaps a rather more captive audience. When somebody has their phone inside their hand and downloads a page, they are much engaged than on a desktop based website. It's a far more powerful direct response tool compared to the internet.

Conversions from mobiles when compared with web or email marketing are five times higher. And, obviously competitors are much lower because nobody really knows relating to this yet.

Just what exactly changes do you have to make in your business to attract