Unless you have a huge advertising budget, using SEO optimization and effective keyword strategy in the long run will be less expensive than buying ad space or purchasing placement with click campaigns.
Know what words your customers will use when searching. It's likely you might know what they are searching for. If you don't, then try to find out. It could be a description of jeans or pants. Even though one may be searched more often than the other, you can still target both. How about "executive gifts?" Using desk accessories may even broaden your website marketing strategy.
You should ask all kinds of people. People in all walks of life including including management, employees, customers, vendors, friends and family are who you can get advice from to know how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It's really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.
Remove any keywords that are not too specific or are too targeted once you have successfully harvested a meaningful keyword list. Keep in mind that keyword placement is also essential. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.
The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. You will also be having less competition if the value of the keyword is lower.
Aiming too low as well as aiming too high are what would also want to avoid. We need to find a middle ground. A keyword with a value of no less than 1000 and nor more than 10,000 is what this could mean for you. It will be up to you to determine what you deem reasonable.
Throughout the opening web page, the keywords should also appear regularly. It's even more important that these keywords appear in the opening paragraphs frequently.
But you should avoid the temptation of overusing the keywords. This can be spotted by the search engines and it will also reduce your page rankings. Also available to help with optimal density are certain tools. You should also avoid software that writes the site's pages. These can also be sniffed out by the search engines.
Never sacrificing quality of content for keyword placement is a good rule of thumb. It's likely your page ranking will be affected by this. And it's also possible that your site won't appeal to visitors.
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