It is well worth your time to learn and apply a few basics to increase your web site's search engine rankings and consequently the amount of traffic to your website. This is the process that is known as the Search Engine Optimization, or the SEO.
Your site must contain your products or services with relevant content.
Choose the correct primary and secondary key words and place in the first 25 words and mention it intermittently within the rest of the page content.
Research and use the right keywords or key phrases to attract the type of customer that you wish to target.
The keywords must be found in the Title, the META tags and the Headers, and in the page body.
If your website is simply designed and the visitor will have no trouble finding what he is looking for, he will be more appreciative and you will be increasing your chance of making a sale or providing service.
Submit your web pages to the search engines and directories. Be sure to submit all your web pages and not just page one. Hire someone to do this for you if necessary. For best results, perform manual submission. An automated submission service is not a good option.
Other websites will be jockeying for position in the search engine lists so monitor changes in algorithms and processes and change your web sites when and if necessary. There are monitoring means that you can use to keep an eye on the movement of your web site listing.
Compare your website with that of competitors and others so that you will know if you need to improve your design, or change the content or the keywords or whatever.
Use reports and logs from your web hosting company to see where your traffic is coming from. Observe also if they found you through links or through the search engines and what key words they used so that you will know if what you are doing is right.
Make your customer visit easy and give them as many ways to remember you as you can in the form of newsletters, free reports, reduction coupons, etc.
You can promote your products and services by submitting articles in web directories and online magazines to create your reputation as knowledgeable in your line of business.
When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy.
It always pays to hire experts who know their jobs. This is especially true if your website is not working well, and you have better chances of being compensated for your expenses.
Your website is like a plant that you must care for regularly. It is an evolving concern that needs to be kept in step with the trend. The search engines like to see change and growth in your web pages and will reward you with better rankings.
My latest project is a social network site. You can create backlinks by submitting your RSS Feed to this rss news directory.
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