Online businesses have been in love with the traffic available from search engines since the beginning. Search engine traffic and rankings are invaluable for any business or any site. Even though all we have said is true, you still have to know what you are doing so you can rise in the search engines. There are very many people who try to game the system by using what are called blackhat search engine optimization. The obvious ethical and preferred method of SEO is whitehat, and we hope you stick around and read more.
Your website's loading time does play a role in your search engine rankings which is why you should put in the effort to accelerate the speed of your site. So, if you are unsure about your site, then find a free online site speed tester and find out. You can do this by choosing a good web hosting company first, and then on your site reduce the size of images or bring down the use of unnecessary graphics. Avoid using Flash and compress CSS and JavaScript files. There is more you can do, but that is enough to get you heading in the right direction. Even when you're hiring an SEO company to help you rank your site, analyze their methods. Make sure you use a whitehat SEO company so you won't have to worry about your ethics being compromised. The more careful you are in this area, the better it is. Do your research before you agree to work with a company. Don't be hasty in your approach when hiring someone for your SEO work. Only move forward when you feel sure about the company.
Your off-page SEO will consist of backlinking, and there is a ton you can do here. But whitehat SEO is much more than that, so you should also build a strong internal linking structure. This is really very easy to do once you have an idea about it, and this will be taught in the better SEO ebooks. There are all kinds of particular situations and scenarios that have to be considered, so do not rush into anything too fast. The only way you can hope to come out on top with SEO is if you decide to do what is necessary. Do not think it is hard work because it is not, but it does require patience and persistence on your part to make it all happen. Of course there is much more for you to learn, and you will see what we have talked about mentioned. Going back and applying SEO to a blog is a lot easier than a static site, though.
Tuesday, December 27, 2011
How to Get the Most Out of Whitehat SEO
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