3 SEO Myths You Shouldn't Believe

Web-site SEO Myths - Search engine optimization has been in existence for many years. It has become so popular because the internet is growing at a rapid pace which also means that search engines are becoming more advanced. The past few years have seen a significant evolution in the art of ranking in the SERPs, or SEO as it is also known. It is important that you are aware of all the misinformation that appears whenever anything gains such large proportions. A lot of the SEO stories you hear, while appearing to be the truth and even quite scary, are nothing more than a myth. This article will debunk some of these myths.

Some people fall for a common yet strange SEO myth believing that PPC ads will help rank their site higher in the organic listings. This fact is quite untrue. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. This is a mistaken concept because you need to remember that PPC and SERP rankings have little connection and no influence on one another. For this reason, spending money on Pay per Click advertising expecting your site to rank better is a mistake. Instead, you should concentrate on building more backlinks to your website and to create more quality content to ensure that your site continues to increase in rank. Use your common sense and be practical when deciding whether or not this story is accurate.

Many inexperienced marketers believe that in order to rank well with the search engines you have to fool or deceive them. But if your aim is to fool the search engines, then you're indirectly trying to fool the target market that you want to get traffic from. The problem with getting traffic that has found your site after being tricked is that it won't convert very well. In the long run, SEO is about making the search engines happy with quality content and backlinks, not by fooling them.

As long as you are using a method that is honest and based on reality, you can use certain tricks to help you. If you are looking to build a long lasting business, this is your best approach.

Our next SEO myth is the idea that you can't use tables inside HTML code. This is another false idea. HTML tables have always been spidered by the search engines, right from the day they started. The table code has never been a hurdle for the search engines when crawling. This false belief is often repeated by web developers who say that you can get higher rankings with tableless designs. All in all, SEO may require significant work and effort to rank your site successfully, the in the end the return is more than worth it. The most effective way to learn SEO is through experience and not believing these fallacies that appear all the time.