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Notes towards the post and explanation in the metrics used

This study is not intended as a "professional" is rather an analysis that gives us an idea of ??how the Spanish press on Twitter. To make serious study need to be expanded sample, keep in mind when he joined just about every medium, subject matter, ... well, a lot of things.

one. Twitter Following - Followers Ratio (TFF Ratio):

A simple and familiar metric (the primary reference I have found is Dave Donaldson in February 2008). The formula is: TFF Ratio = number of followers / no Following

Si el TFF Ratio :

<1: it means you're trying to connect with users, but for now you're not getting.
Close to 1: listen and are heard. Many think that this is the optimum situation.
Equal to or greater than 2: this means that you are a leader in your community and that people want to hear what you say.
> 10: means that you are either a familiar or you are an elitist who is bothered by "noise" of Twitter
(Here you can see the ratio in their interpretations in the web).

2. Klout Score:

This metric measures your internet global influence (socials networks). Scores range from one to a hundred. The higher the score the greater your influence.

It will take into account 35 variables grouped into 3 categories: Real Scope (true reach), amplification and scoring network (network score).

True Reach is the loyal audience size and is according to the followers and friends who actively listen and respond to your posts.
Amplification Score : represents the possibility that your posts generate actions (RT, @ messages, likes and cometary) and is measured on a scale of one to a hundred.
Network score : measures your ability to influence your audience loyal (also measured on a scale of one to a hundred).
3. Press on this study

20 minutes, A3, ABC, AND, AS, COPE, COPE, Four, Four (news), El Pais, El Periodico, ElMundo.es, ElPais.es, Europa Press, Expansion, La Razon, La Sexta, La Vanguardia, Marca, Mundo Deportivo, Onda Cero, Public, Punto Radio, Rne1, RTVE, SER, Sport, Telecinco and TVE.

Many press use "n" Twitter accounts, I have considered only the primary user.

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