How to Dominate the Search Engines by Using Long Tail Keywords

Web-site Keyword Analysis - Let's take a look at what long tail keywords really are. They're nothing but multi-phrase keywords, containing three or more words that people use to search in the search engines and reach a site.

Long tail keywords are very specific, unlike typical keywords that contain one or two common phrases; they are popular phrases that are likely to be used for precise results. People using long tail keywords have something specific in mind and will use those keywords to find the specific item they are seeking. For instance, the keyword "guitar" could mean anything from looking at music, to purchasing one, to learning how to play one. The long tail keyword "how to play the guitar" is more specific, and can help someone offering online tutorials to target their desired customer base.

The high conversion ratio associated with long tail keywords is one of the variety of advantages to using them, along with the fact that there is less competition in long tail keyword use, therefore, it makes ranking higher much more likely. There are a few critical factors that go into long tail keyword research, which we will walk you through in this article.

After finding your targeted market and getting a keyword tool prepped, you need to start doing the research. Let's take acne as an example to see how proper keyword research is done. We will assume that the target market is for acne, and the merchandise that you are trying to sell is "acne cream". All you have to do is enter acne into your keyword research tool, hit search and get back a list of keywords related to acne extracted from the search engines.

Since your product is about providing a solution, your keywords should also be about solutions. Keywords should be carefully chosen to reflect the merchandise that you are trying to sell. If you aim to broadly you will be competing with too many other people. Essentially, you want to discover the keywords that a customer will use when trying to find the product to meet their needs.

High search volumes can be misleading so when you are researching your long tail keywords don't focus so much on how many hits you get. The more important focus is determining the commercial value and target strength of the keywords you choose to use. Choosing several long tail keywords that fit this profile, is a strategy that will quickly increase your web traffic with qualified people rather than random internet surfers. These keywords will attract streams of traffic that are small at first, but then steadily grow. Remember that much depends on how specific you get and how you structure your strategy for using keywords.

All in all, keyword research is highly important if you want to succeed with your SEO efforts. You will throw away much time and be frustrated with fruitless efforts if you choose inappropriate keywords. Look for a new place to carve out your niche in the keyword market, take the time to find lesser known keywords that people are searching for.