How to Get Better Rates for Your AdWords Clickthroughs

Increase Website Traffic with Adwords - Your AdWords campaign's CTR is the most important component to attempting to increase your sales and conversion rates. If your ad isn't attracting the right amount of clicks, it can totally bring down the quality of your campaign and give you low traffic. If you want your campaign to be successful, then you will have to take the appropriate measures to increase the CTR, while maintaining the quality of your ads. This article analyzes the methods you can use to increase your CTR for your ads.

Take Advantage of Long Tail Keywords: It is a proven fact that if you use keyword phrases that are very specific you will be able to connect to a more targeted segment of your market. You will find that you generate more clicks with "long tail" keyword phrases, despite the fact that they have less searches, because they are more targeted. Another benefit to these keywords is that you will not have to pay as much for them because there are fewer people bidding on them. The ads will also increase your quality score and help you bring down the costs, while improving the placement of your ads. Could you ask for anything more? All you need to do is identify some highly targeted long tail keyword phrases by doing a little driveling. It's also best that they are highly relevant to your landing page.

Be sure to use Google's highlight feature to really draw attention to key phrases and words in your ads. When you position your keyword correctly in the headline, description and display URL, you'll be able to take advantage of this highlighting feature and create a strong impact on the end user. Doing this ensures that your audience will be drawn to your ad and that it will stand out from the others. This is so effective for advertising because it simply highlights to your audience that you have exactly what they are looking for.

Keep Your Content Ad Campaigns Separate: Evaluating the overall clickthrough rate of your campaigns can become confusing, even if content networks don't have any impact whatsoever on the CTR. By separating them into two different campaigns, you will find it easier to get a good overview of your results. You will then be able to analyze all your conversion data much easier.

In the long run, you will get better results if you have clear data to analyze. If you want an AdWords campaign that offers great results all the time and a higher level of profitability then you will have to be patient and perseverant. Since you need to be practical and to make the right choices, you have to leave your emotions out of the equation when working with a campaign.