SEO most interesting releases

I remember when I was finishing my e-book "Strategic Planejamento Digital" and went to JWT to talk to one in the best planners in Brazil, the "master" Ken Fujioka. During our excellent talk, Ken told me that, from their point of view, we, the planners, we discover the customer's problem , a problem that often the client does not know it exists.

That phrase designed me postpone my e-book in 15 days because I returned home run to find a place to fit in that discussion that Ken had in his room Fuijoka JWT, one in the largest and most respected advertising agencies within the world.

Not only did I put that phrase within the e-book, but I use that concept in my professional life. For me, planning has to encourage the client, looking at you and says "I know both his products, brand name and consumer, which I believe you have to have to go that route . " That is, we do not have to have a brief of our client saying what we must do. We have to have to sit with him and teach him what is needed.

I can be remaining pretentious saying the company must conduct a briefing to the customer and not vice versa, as the market is utilized because the 50's, but now the client wants a partner, wants not just a consulting company that runs the commanded you.

The model of customer service, pick up the brief and bring it to the company is dying. I'm not saying here that tomorrow everything will change. It will choose, but it's going to die, because that is not what customers want. I've seen many agencies complaining that the client is open to other competitors, closing projects with other agencies and customers complaining that the company serves them as they must.

This is happening because we live in is outdated model. The consumer has changed the way people communicate with that consumer goods are innovative ... it's time to innovate the method too, because if the company is passive, aggressive will be another customer.

Another high-caliber professional, Paul Giovanni, set up a different company that promises to devote several customers. Paulo investigated and noticed that 30% of advertisers choose to change agencies in 2011 because many do not understand the background to the customer or products and do not enable solve problems. Just run what is commanded.

Agencies have to have market intelligence , understanding the customer, in-depth research to find solutions that are relevant to the client and not just thinking that execute an order placing a banner around the homepage of a portal will solve the problem or saying " going to be in social networks following week, "because this will not get the job done. Social networks are methods for long-term average . No brand name is Charlie Sheen to get 1.2 million followers in 2 days.

In short, what the planners have to accomplish is use our time to propose solutions to our client. Not utilized to enter a "journey" of creating and presenting anything at all. We have some having a base, which seeks ways of meeting that is focused brand name and target audience. We are responsible for routing the brand name, then we use our knowledge to identify problems and present solutions!

Suchmaschinenmarketing