Could You Be An SEO Professional With This SEO Company?

Search engines read websites and give more prominent listings to those they find attractive. A site that is listed near the beginning of a search result has more chance of being visited. Making a website attractive to the search engines is known as Search Engine Optimization, or SEO for short. This SEO company needs an SEO consultant.

A website needs to be created with seo companies in mind for the best "natural" results. That is, it attracts the search engines and provides information about the company's products and services without paid advertising. This means using the right keywords in the right places.

The text must describe clearly what products and services the company provides. The more precise the description is, the better. Look through the web site and make a list of the most important keywords. There are various free tools online for determining what people type in to the search fields when looking for these services and products.

Use the short list of words and word strings to rewrite the body text. Put the keywords near the top of each page. The search engines give prominence to headings and bold lettering so use these as much as possible but keep it natural. Make sure that keywords are not hidden in images. Give images captions or "alt" tags. "Alt" tags are titles written in the HTML (Hyper Text Markup Language) code. These titles become visible when the mouse hovers over the image. Search engines can read these tags.

Each page must be accessible from the menu so the search engine can crawl over the entire site. They cannot read drop down menus or dynamic menus created with JavaScript or Flash. Create each menu tab using text and containing specific words to describe a product or service. For example, do not create a menu tab for "Products". Mention the specific product, e. G., "Gas Furnaces".

Search engines also give prominence to internal and external links. Wherever possible, link mention of an item to another place on the site. For external links, write keyword rich text around the link. Footer links on the home page are also useful. You can make these keyword rich and link them to a specific point on another page or to an external site.

Approach other relevant sites for reciprocal links. Do a search for free online directories and company websites that carry related goods and services but that are not in competition. Request that they put your website's URL (Uniform Resource Locator) on their site. Some websites and directories require that you put a link to their site on yours.

Search engines do not like to be tricked into giving high listings. They have ways to determine if the SEO techniques are natural and fair. If they find they are not, they can move a site to a lower ranking or even remove the site altogether.

Would you like to be an SEO consultant? This SEO company requires you to be able to write perfect English. You also need to know HTML.