Wednesday, February 22, 2012

The Down and Dirty of SEO for Newbies



Internet marketing is built on a strong SEO, or Search Engine Optimization foundation. You can't escape it. That's why there are so many resources available that are dedicated to it. Most people have no trouble wrapping their minds around the need for higher ranking pages. Believe it or not, figuring out how to infuse SEO into your marketing campaigns isn't that hard. Follow the tips in this article and you'll be well on your way to a well optimized site.
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An understanding of SEO is important for the web designer working on your site. A site's design was not important at all in the beginning, when the world of internet marketing and SEO was still quite young. Nowadays, search engine spiders check every nook and cranny, including content and site code. Yes, something like title tags you can handle yourself but a designer experienced in SEO can do a lot more than that, including making sure that all SEO design elements are properly in place. http://kodakpulse.org/ Fancy design applications such as flash and java have gotten many internet marketer way too excited. They feel that they can give their sites a more professional polish and avoid them looking like the standard sales or landing page. Even if programs like Flash and Java can add some great features to your site, they aren't exactly internet marketing friendly. You can't create links and have them counted backlinks or internal links. In this matter, AJAX and Frames can also cause trouble. Avoid complexity and stick to the easy and clean things in terms of design languages and codes, if you aren't sure of something. You'll be happy to watch your profits increase.
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The spiders sent out by search engines do not generally "see" images on your site. This is the reason you should always include photo tags and appropriate captions along with detailed image descriptions. Those are the things the spiders will recognize. This is how you make the most of the images on your site. Don't make the mistake of trying to stuff keywords under the cover of your images. This will give you some pretty nasty consequences. You want to be "white hat" in all of your efforts for better SEO. You'll enjoy excellent ROI when you do your image SEO the right way. There are many factors to be considered when you first start working in the IM space. The whole process might prove overwhelming. Starting out isn't all that easy when you have to deal with things like SEO. It can be hard to discover where to get going because there is so much you need to discover and digest. The advice presented in this article should make starting with traffic generation and the search engines a lot easier.



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