Everyone should know about these mistakes of search engine optimizations.

If you're an online marketer, it pays to know something about search engine optimization. There's really no more powerful method for getting free, quality traffic than SEO, provided that you know how to do it properly. Since the traffic you get this way is based on your chosen keywords, it can't get any more targeted than this. Yet it's very common to see marketers, especially newbies, make mistakes when they try their hands at SEO. If you can stay away from the following three mistakes, you'll be on your way to more successful SEO campaigns.

It's a common mistake for website owners to use duplicate content on their sites. This is a practice that will cause the search engines to devalue your site and possibly even block it. The main thing that Google and other search engines value is original, quality content. It may seem like a shortcut to use duplicate content, but it won't help you in your quest to rank well for your search terms. Regardless of your site's theme, it's important to fill it with interesting and unique content that is helpful to internet users. You'll find that, in addition to being ranked well by the search engines, this will cause other sites to link to you because of your valuable content. You come out ahead on at least two counts. Don't use auto-generated content on your website if you truly want it to stand out from your competition and if you want to impress the search engines. You can find many content scrapers, WP plug-ins and other programs that will fill your blog or website with automatically generated articles, videos, affiliate offers, etc. While this seems like an easy way to get content for your site, it will definitely not help you rank well in the search engines, who are aware this isn't original content. The only way to get real results for your site is to make it truly useful and appealing to people, and that means having original, helpful content.

Trying to trick the search engines is not going to work, certainly not in the long run, so don't bother with things like cloaking tricks to create doorway pages. If you've read somewhere that this is effective, you're probably reading dated material, as the search engines are now smart enough to catch this. It just doesn't pay to try such tactics like having cloaked web pages, as once the search engines find out, your site will be penalized. If you focus on using honest methods of SEO, such as placing relevant and optimized content on your site, you'll go much further. We are willing to bet that if you took a poll asking how many web marketers run real optimization tests, the percentage would be shockingly low. There are other things you can test, and running scaled down tests for Affiliate Overthrow review or methods previously never used is one of them. To be fair, people who have only begun with their businesses would not know to do this, and it really is something that you would read about later.

Carelessness along with incomplete knowledge of certain things makes for a tricky combination. That is exactly why a measured amount of action is important rather than trying to set the world on fire. Article marketers can quickly perform testing for any number of reasons depending on how they approach it in the first place.

Your sites will obviously have a number of pages on them, and large sites are very good for testing new methods because you can do it out of view of most of your audience. No discussion about testing would be complete without mentioning how critical tracking is so you can have metrics to analyze.

The reality is that if you follow the tips in this article you will be able to get better exposure and ranking in the search engines for your web site. You need traffic that converts, and search engines can help you get that. Using the above tips, apply them to your website and see the difference it makes.?