Friday, June 22, 2012

Making Your Company Site Panda Friendly



As Google has rolled out changes to the way it figures out search engine rankings, it's necessary for most site owners to think about making their sites more Panda friendly. If you haven't been thinking about this, then maybe SEO isn't a priority for you. Of course, if this is something you're worried about, start looking at what needs to be done about it. Actually, it's nothing hard to understand or even do, so at least that's a bit of good news for you.

It's taken a while, but Google is really playing hard-ball now. Over the years, they discussed some things but only made a minimal effort to enforce them. But those changes are here now, so let's discuss some things you need to do to make your site Panda friendly.

Obviously SEO is a major factor when it comes to building a Panda friendly site. Yes, we know how Google feels about it and so do you. But even they understand that people are going to keep trying to optimize their websites. While the subject is too complex to really get into all of the details one of those details is important enough that we should talk about it now. Your content is where your power and the most effective efforts you can make are going to take place. Among other things, having fantastic content will lower your bounce rate. If your content is good enough, other sites are going to link to you. Not just that, but having great content means you'll be more likely to be talked about on social media.

The core principle Google has focused on for many, many years is relevancy. It's essential that you sort it out because it has only become even more important over time. You have to be cautious when it comes to outbound links going to other sites or those in your blogroll. You need to make sure you don't have outgoing links pointing to sites that aren't relevant to your own. If the focus of your site is losing weight, then make sure to avoid linking to sites that are in a completely different niche. Checking all the links from your site to external webpages is the way to make sure everything is alright, which isn't all that difficult to do.

The key to composing Panda friendly content is making a good experience for your visitors. So, then, you have a wide variety of things to choose from when you want to create your content. Building a "news" section for your site is a great way to reduce your bounce rate. Obviously this section must be absolutely relevant to your site theme and niche. It's easy enough to comply here when you use Google Alerts. You're even allowed to update this section of your site every day of the week. In addition to being easy enough to do, it trains Google's bots to visit your site every day and this is something that you really want to have happen. Plus your visitors will also like it and it will be good all around. Very many people in business have used http://www.listprofitsnipers.com to generate a variety of excellent results, and we have just touched on a few elements.

The results you get with these and other marketing strategies will rest more on the strength of your knowledge. We tend to think many small web businesses are averse to advertising mainly because of the stigma of paying for it, and that is a mistake in our view. New forms of marketing or advertising need to be treated lightly and with a little bit of care, initially. There is no real need to put everything on the line with a method or ad campaign that is unproven in your business.

You will have to remember that your business must be guarded, and you are the only person who will do that in any serious manner. Yes, that and much more will help to take care of you with your business.

For most people, it shouldn't take a total rebuild and overhaul of your site just to ensure it's Panda friendly. If huge changes are necessary, you really were skating on thin ice anyway. However, if you want your site to rank well again then you just have to comply with what Google wants.



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