Saturday, June 9, 2012

Proven Approaches to Achieving Top Search Positions for A Squidoo Lens



As always, there are never any promises or guarantees with anything in business, online business included, but if your keyword phrase is not terribly competitive you can reasonably expect to get your Squidoo lens to a high position in the search engines.

Even though we know these ideas and approaches have great profit potential, we do not know if they are suitable for your model.

Just about every business on the net can have more streams of income even if they come from an expansion of marketing methods. When you have a diverse set of marketing and advertising campaigns underway, all the time, then if you lose one for some reason the effect is not devastating. We have read and heard about so many things over the years, and all the unfortunate things that happen to people are often partially self-inflicted in some way. It is tempting to fall into the whole thing about an autopilot income and business using affiloblueprints.com or some other approach, but beware because that can be dangerous. The competition is always working to grab your market share, and you never know when or if your one trick marketing pony could become obsolete the next day.

Search engines are getting more and more relevant when serving results to their users, especially Google. It is also a fact that Google has really liked the use of videos, and that has only been driven home since they bought YouTube So by using a good mix of pictures and videos on your lens you'll not only end up impressing the search engines, but it'll also increase the chances of someone spending a longer time on your lens. That is not the only thing that needs to be done, but it is a great start to better things. The Squidoo police can hardly get upset if you create a video and use it, but of course it has to be proper and not seem like you are
promoting an affiliate product. Ideally, you want readers to stick around for as long as possible and videos will help. We assume you are building Squidoo lenses because you want to have visitors, and so obviously you have to figure out a way to promote it. You would be leaving a lot of traffic on the table if you failed to include social media marketing in your plan. There are a lot of ways to integrate social media, and if you have everything in place you can attract excellent traffic numbers. If you want proof about Google's interest in the social net, just take a look at what they are doing now with the +1 social approval for sites. If you have a great lens, then having all the social media devices in place will encourage people to tweet and tell their friends about your Squidoo lens.

Now we want to talk off-page SEO which is essentially backlinks. Even though Squidoo has its own SEO power, your lens can achieve a great deal more ranking ability with excellent backlinks. It is your decision as to which backlinking method is best for your situation. You should know that quality backlinks are always better than the lower quality links.

What you choose to pursue in this area depends on your resources and preferences. Once your lens gets a bit of momentum, you don't need to worry about it much, expect maintaining your backlinking activity. However, in order to truly leverage the power of backlinking, you need to ensure your on-page SEO is in place. Keep in mind, if you're not working on optimizing your lens for the search engines, you're leaving a lot of money on the table.



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