The Real Secret to SEO?

Search engine optimization has been one of the oldest and the most reliable ways to get traffic to your site. Since your visitors are highly targeted, they visit your site and take action. The fact that it doesn't cost you even a dollar to send this traffic to your site is another important benefit. There are many who haven't yet caught up to what it means to get a good ranking for your site in the SERPs. So many fallacies are now spread as truth when it comes to SEO because it has grown so much that it can be difficult to actually understand how search engines operate. A good knowledge of SEO and its components, as well as how these components work together, are vital if you want to use the search engines in your favor. Some of these fantasies will be proven wrong in this article and you need to understand them before you even get into SEO.

Some people fall for a common yet strange SEO myth believing that PPC ads will help rank their site higher in the organic listings. This fact is quite untrue. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. However, you need to remember that the two are completely independent of each other and cannot influence one another. This is why wasting money on PPC assuming that your site will rank better isn't right. What you should focus on, instead, to make sure your site's rank increases is building backlinks and adding quality content. The best way to judge this myth is by using your common sense. If you are open to trying new marketing/advertising ideas, then seriously consider anything new you come across because new ideas are everywhere. Perhaps you have already had some limited exposure to http://www.affiliate-revolutions.com to include even using it in some campaigns.

If you want to expand on your current web business, then that is great; also, it may be possible that you do not which is your choice. When it comes to business, however, and making money - we usually think there is a desire for more expansion and business building. You do understand the value of learning more approaches and tactics so you can further build on what you already do?

You have heard about all the shrewd business people who have taken every opportunity that comes across their desk if it would work with what they do in business.

Another myth is that you should use the words from your Meta tag on that particular page. Although this idea has been disproven, it is still taught. The real purpose of Meta tags was to find and use keywords not already on a page, not the other way around. But the main point is, Google doesn't really count this tag anymore and Yahoo! uses it for other not so important purposes, which doesn't make a difference in the first place.

The subject of another myth is your site content. People think that they need a minimum number of words on their site to help boost their rank. But there is no real optimal number that you should use as far as your content goes. The reason this myth came up is because having a good amount of content on your page allows you to optimize it for at least 3 to 5 keywords. Base your content needs on quality information and not length as a short version can be just as effective.

The important point is the quality of information not how many words you use. Just don't spoil the meaning of your content trying to impress the search engines. Just remember that what you are saying is more important than how many words you use. Generally speaking, no matter how much effort you need to put into SEO, which requires quite a bit of work, it's worth every moment. Rather than believing all these myths that have little in common with the truth, you are better off learning SEO through your own experience.