Wednesday, June 20, 2012

Writing SEO Copy with High Conversion Rates



SEO copywriting is in the simplest form of writing for the search engines, in the most logical manner. In essence, it's writing for the web while thinking about your prospect as well as the search engines. What you're doing then, is writing content for a site that readers find useful while also ranking higher in search engine results. This is not to be confused with keyword stuffing. It isn't as easy as taking the original copy from your site and then tossing in a bunch of keywords wherever you want. SEO copywriting works because today's search engines look for pages that include original content and that are also updated regularly, which will rank your page higher on the search results page. To reach both of these goals, you need to use SEO copywriting methods. This article will be offering various methods for receiving the most out of your website so that you can get targeted traffic from all the major search engines with the right content.

Before you even start writing for the search engines, it's important to know who your target market is. This is necessary because without knowing your target audience, it won't be possible to know what keywords to use. If you want to get it right you must effectively research and understand your niche market, as your choice of keywords will make or break your campaign. This information will allow you to write compelling copy with all the appropriate keywords. For example, if your site is about Yoga, you have to look into the topic to find keywords that are right for targeting. We realize that when you are new and working to get something going with your net business, it is tough to gain a totally complete education about something like Rich Williams due to so much available information. We do realize that is an obvious statement to many of you, but that is not the case with everybody. If you are just entering the world of IM, then it is a great idea to network with experienced marketers so you can ask questions. Our articles are designed to be an introduction, and of course we cannot go into great detail when presenting multiple methods or ideas in a single article. We are constantly looking for small things that can be built on or revised in a way that gives us some leverage. The text that you have on your homepage should be sufficient enough to get the best results with the search engines. Then, you'll want to make sure the important sections of your site are descriptive with a good amount of text. Search engines want at least 400-500 words of relevant text within a webpage so they can find the keyword relevance. In the beginning of the page, have text containing all the main keywords, since some of the search engines won't really go too far on your page. That's why it's important to provide them with your keywords in the initial text.

Always focus on aiming for meaty content. Don't make the common mistake of offering copy that is less than 400 words in length. The more content you write, the better your site will be. If the information you give is valuable, you should aim for at least 1,000 words per page.

To master the skill of SEO copywriting, you will need to put in some time and effort. But once you get the hang of it, you'll know exactly how to impress the search engines and at the same time give your readers the information they are looking for.

If you stick to the rules, search engines will reward you for your hard work.



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